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	<title>YHP &#124; Your Hidden Potential &#187; Media</title>
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		<title>Win up to £50k investment from NACUE and Lloyds TSB &#8211; Lloyds TSB Enterprise Awards</title>
		<link>http://yourhiddenpotential.co.uk/2012/01/20/50k-investment-from-nacue-and-lloyds-tsb/</link>
		<comments>http://yourhiddenpotential.co.uk/2012/01/20/50k-investment-from-nacue-and-lloyds-tsb/#comments</comments>
		<pubDate>Fri, 20 Jan 2012 13:00:45 +0000</pubDate>
		<dc:creator>Joseph  Ajilore</dc:creator>
				<category><![CDATA[Be Inspired]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Funding]]></category>
		<category><![CDATA[Lloyds TSB]]></category>
		<category><![CDATA[Lloyds TSB Enterprise Awards]]></category>
		<category><![CDATA[NACUE]]></category>
		<category><![CDATA[startups]]></category>

		<guid isPermaLink="false">http://yourhiddenpotential.co.uk/?p=13096</guid>
		<description><![CDATA[Student Entrepreneur Starting up a business whilst studying can be so much fun and hardwork. The university environment gives you the perfect platform to discover and experiment ideas, but as you know sometimes having a part-time job or putting your student loan money into the business just might not be enough especially when you‘re running [...]<p>If you like this post, why not stay updated to our contents as soon as they are published.
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]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.lloydstsb.com/enterpriseawards"><img class="alignnone size-full wp-image-13098" title="lloyds_sme_awards_300x250_001" src="http://yourhiddenpotential.co.uk/wp-content/uploads/lloyds_sme_awards_300x250_001.gif" alt="" width="300" height="250" /></a></p>
<p><span style="text-decoration: underline; color: #000000;"><strong>Student Entrepreneur</strong></span></p>
<p><span style="color: #000000;">Starting up a business whilst studying can be so much fun and hardwork. The university environment gives you the perfect platform to discover and experiment ideas, but as you know sometimes having a part-time job or putting your student loan money into the business just might not be enough especially when you‘re running a business that needs a lot of cash to keep it running or it might just be that you just need a bit of money to help grow/scale the business.</span></p>
<p><span style="text-decoration: underline; color: #000000;"><strong>Graduate Entrepreneur</strong></span></p>
<p><span style="color: #000000;">Being a graduate and running a business can be very tough, especially if you’re focusing on running the business full-time without a job and probably just crashing on a friends couch bootstrapping and hoping to start making revenue soon or working part-time/full-time and spending most of the weekends and evenings focusing on your business.</span></p>
<p><span style="color: #000000;">The opportunity to get some finance can enable you to focus fully on the business especially during the startup phase where you are mostly experimenting.</span></p>
<p><span style="text-decoration: underline; color: #000000;"><strong>The Competition</strong></span></p>
<p><span style="color: #000000;">NACUE and Lloyds TSB have joined forces to give students and graduates the opportunity to win £50,000 in investment through the Lloyds TSB Enterprise Awards and all entries closes in just 10 days, 30 Jan 2012. <strong><a href="http://www.lloydstsb.com/enterpriseawards">Apply here</a></strong></span></p>
<p><span style="color: #000000;">All entrants will be considered for two titles &#8211; Best Start Up, which will be awarded to a business in its early stages; and Best Enterprise which will be awarded to the business judged to show real potential to grow over the next five years to become a recognised SME within its respective sector.</span></p>
<p><span style="color: #000000;">The overall winner of the Awards will receive £50,000 to invest in their business, together with a comprehensive two-year mentoring programme, involving senior executives from Lloyds Banking Group, designed to provide coaching and support on critical business issues such as planning, finance, recruitment and marketing. Each of the winners will also receive free legal advice with an independent specialist law firm</span></p>
<p><span style="color: #000000;">The Awards are open to entrepreneurs currently studying at universities across England, Scotland or Wales &#8211; or who graduated within the past five years and have been trading for more than one year.</span></p>
<p><span style="text-decoration: underline; color: #000000;"><strong>The prizes</strong></span></p>
<p><span style="color: #000000;"><strong>Heats</strong></span></p>
<p><span style="color: #000000;">Best Start-Up &#8211; £1k plus two years mentoring from senior Lloyds Banking Group representatives</span><br />
<span style="color: #000000;"> Best Enterprise &#8211; £5k plus two years  mentoring from senior Lloyds Banking Group representatives</span></p>
<p><span style="color: #000000;"><strong>Grand Final</strong></span></p>
<p><span style="color: #000000;">Best Start-Up &#8211; £10k plus two years mentoring from senior Lloyds Banking Group representatives and a business session with a Lloyds Banking Group executive</span><br />
<span style="color: #000000;"> Best Enterprise &#8211; £50k plus two years mentoring from senior Lloyds Banking Group representatives and a business session with a Lloyds Banking Group executive</span></p>
<p><span style="color: #000000;"><strong>The heats</strong></span></p>
<p><span style="color: #000000;">Wales – Cardiff 15 February</span><br />
<span style="color: #000000;"> London &amp; South East – Reading, 16 February</span><br />
<span style="color: #000000;"> South West – Bristol 21 February</span><br />
<span style="color: #000000;"> East of England – Essex, 22 February</span><br />
<span style="color: #000000;"> Midlands – Nottingham 23 February</span><br />
<span style="color: #000000;"> North West – Manchester 28 February</span><br />
<span style="color: #000000;"> Yorkshire &amp; North East – Leeds 29 February</span><br />
<span style="color: #000000;"> Scotland – Edinburgh 1 March</span></p>
<p><span style="color: #000000;"><strong>Grand Final</strong></span></p>
<p><span style="color: #000000;">Liverpool 13 March 2012</span></p>
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]]></content:encoded>
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		<title>The Importance of Education</title>
		<link>http://yourhiddenpotential.co.uk/2012/01/13/the-importance-of-education/</link>
		<comments>http://yourhiddenpotential.co.uk/2012/01/13/the-importance-of-education/#comments</comments>
		<pubDate>Fri, 13 Jan 2012 14:11:30 +0000</pubDate>
		<dc:creator>Joseph  Ajilore</dc:creator>
				<category><![CDATA[Key Topics]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[career]]></category>
		<category><![CDATA[college degree]]></category>
		<category><![CDATA[college education]]></category>
		<category><![CDATA[Education]]></category>
		<category><![CDATA[education loans]]></category>
		<category><![CDATA[finance]]></category>

		<guid isPermaLink="false">http://yourhiddenpotential.co.uk/?p=13032</guid>
		<description><![CDATA[Very few things in life are as rewarding as a higher education. Not only can a college experience help young people to clarify their interests, it can also open up a much broader range of career opportunities to them. Even more importantly for many people, those careers are likely to be in fields that the [...]<p>If you like this post, why not stay updated to our contents as soon as they are published.
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]]></description>
			<content:encoded><![CDATA[<p><a href="http://yourhiddenpotential.co.uk/wp-content/uploads/The-importance-of-education.jpg"><img class="alignnone size-medium wp-image-13033" title="The importance of education" src="http://yourhiddenpotential.co.uk/wp-content/uploads/The-importance-of-education-300x219.jpg" alt="" width="300" height="219" /></a></p>
<p><span style="color: #000000;">Very few things in life are as rewarding as a higher education. Not only can a college experience help young people to clarify their interests, it can also open up a much broader range of career opportunities to them. Even more importantly for many people, those careers are likely to be in fields that the individual finds inherently enjoyable. In addition, a college degree generally enables individuals to earn a living with their minds rather than their hands. In general, this means a less strenuous lifestyle – but ironically, it also means a more lucrative one.</span></p>
<p><span style="color: #000000;"><strong>Benefits of a College Education</strong></span></p>
<p><span style="color: #000000;">College graduates earn more than those who never attended at all or attended but failed to complete a degree programme, and this ‘earnings boost’ only accelerates as students pursue additional levels of university training. In the UK, university graduates earn approximately 25% more than students who never progress beyond their A-Levels. That differential may not sound like much, but when it accrues year after year, it can add up to as much as £160,000 during a lifetime.</span></p>
<p><span style="color: #000000;">College is not free, of course, but the wide availability of <a href="https://www.studentloan.com/pay_for_college/federaleducationloans.htm">education loans</a> means that it well within the reach of the common man. Universities UK has even determined that the earnings boost is greater for those from poor backgrounds than for those who come from wealthy families, making it even more essential for such people to seriously consider taking out education loans in order to secure their future via higher education.</span></p>
<p><span style="color: #000000;"><strong>The Career Boost</strong></span></p>
<p><span style="color: #000000;">The earnings boost is far from the only reason why a college education is beneficial. In many businesses, it also opens the door to new kinds of careers. Many managerial and administrative positions require a college degree as a prerequisite to advancement. Those who lack such a degree can never get very far in their careers in such companies; no matter how long and loyally they have laboured, the firm will adhere to its policy of advancing only college graduates up the ladder toward the most prestigious positions available.</span></p>
<p><span style="color: #000000;">Companies have excellent reasons for such policies. They have learned through experience that possession of a college degree is a highly accurate indicator of valuable qualities such as confidence, perseverance and keen insight. University graduates also possess the ability to work cooperatively to complete joint projects, a skill that is in high demand across many industries. Businesses need leaders as much as they need followers, and a university education encourages the development of a wide array of leadership traits.</span></p>
<p><span style="color: #000000;"><strong>Financing a College Education</strong></span></p>
<p><span style="color: #000000;">Those considering college should enquire at several different sources to learn about current terms and conditions for today&#8217;s education loans. At the same time, they should investigate the true costs of attending a university. In order to determine the right amount to borrow, prospective students should factor in all sources of revenue, including a part-time job and any grants or scholarships that can be obtained. Any remaining shortfall can be borrowed with the expectation that higher earnings in the future will enable full and prompt repayment of the loan balance.</span></p>
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		<title>8 Celebrity turned Investors</title>
		<link>http://yourhiddenpotential.co.uk/2011/11/22/8-celebrity-turned-investors/</link>
		<comments>http://yourhiddenpotential.co.uk/2011/11/22/8-celebrity-turned-investors/#comments</comments>
		<pubDate>Tue, 22 Nov 2011 15:12:12 +0000</pubDate>
		<dc:creator>Joseph  Ajilore</dc:creator>
				<category><![CDATA[Be Inspired]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Ashton Kutcher]]></category>
		<category><![CDATA[Celebrity Investors]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Guy Oseary]]></category>
		<category><![CDATA[hollywood]]></category>
		<category><![CDATA[investments]]></category>
		<category><![CDATA[Justin Timberlake]]></category>
		<category><![CDATA[Kanye West]]></category>
		<category><![CDATA[Lady GaGa]]></category>
		<category><![CDATA[Leonardo Di Caprio]]></category>
		<category><![CDATA[Selena Gomez]]></category>
		<category><![CDATA[Silicon Valley]]></category>
		<category><![CDATA[startups]]></category>
		<category><![CDATA[tech startups]]></category>

		<guid isPermaLink="false">http://yourhiddenpotential.co.uk/?p=12508</guid>
		<description><![CDATA[You&#8217;ve probably heard/read about celebrities investing in startups. If you havent, In short It seems like celebrities have decided to change location from hollywood to silicon valley investing heavily in startups, especially tech startups. The tech industry has seen investments made from this high-profiled celebrities increasingly over the past couple of months with speculations suggesting [...]<p>If you like this post, why not stay updated to our contents as soon as they are published.
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]]></description>
			<content:encoded><![CDATA[<p><span style="color: #000000;">You&#8217;ve probably heard/read about celebrities investing in startups. If you havent, In short It seems like celebrities have decided to change location from hollywood to silicon valley investing heavily in startups, especially tech startups.</span></p>
<p><span style="color: #000000;">The tech industry has seen investments made from this high-profiled celebrities increasingly over the past couple of months with speculations suggesting they are more to follow.</span></p>
<p><span style="color: #000000;">Now that celebrities are investing, does that mean Rebecca Black will make an investment soon?</span></p>
<p><span style="color: #000000;"><strong>Here are the 8 celebrities.</strong></span></p>
<p><a href="http://yourhiddenpotential.co.uk/wp-content/uploads/Ashton-Kutcher.jpg"><img class="alignnone size-full wp-image-12523" title="Ashton Kutcher" src="http://yourhiddenpotential.co.uk/wp-content/uploads/Ashton-Kutcher.jpg" alt="" width="352" height="475" /></a></p>
<p><span style="color: #000000;"><strong>Ashton Kutcher</strong></span></p>
<p><span style="color: #000000;">Probably the top or one of the top celebrity investor. A romance that started from his love with twitter and has since transformed into a full education of the tech community, impacts of social media and numerous investments. The Two and a half men actor even has his own fund, A Grade fund and he has invested in top tech companies such as Skype, AirBnB, Foursquare, Hipmunk, Nowmov, Square, Flipboard, Path to name a few&#8230;.</span></p>
<p><a href="http://yourhiddenpotential.co.uk/wp-content/uploads/Kanye-West.jpg"><img class="alignnone size-full wp-image-12524" title="Kanye West" src="http://yourhiddenpotential.co.uk/wp-content/uploads/Kanye-West.jpg" alt="" width="420" height="251" /></a></p>
<p><span style="color: #000000;"><strong>Kanye west</strong></span><span style="color: #000000;"> &#8211; Kanye west joined forces with Lady GaGa to invest in turntable in a $7.5 million round led by Union Square Ventures, which if rumours are corrects puts the startup&#8217;s value at about $37.5 million.</span></p>
<p><a href="http://yourhiddenpotential.co.uk/wp-content/uploads/Justin-Timberlake.jpg"><img class="alignnone size-large wp-image-12525" title="Justin Timberlake" src="http://yourhiddenpotential.co.uk/wp-content/uploads/Justin-Timberlake-1024x690.jpg" alt="" width="393" height="265" /></a></p>
<p><span style="color: #000000;"><strong>Justin Timberlake</strong></span><span style="color: #000000;"> &#8211; Sean..Ooops I mean Justin. Justin Timberlake in Social Network, umm&#8230; Maybe Justin is really starting to believe that he is indeed Sean Parker. If he can&#8217;t buy Facebook, why not myspace? Apart from myspace, Justin has invested in companies such as Stipple and Dekko.</span></p>
<p><a href="http://yourhiddenpotential.co.uk/wp-content/uploads/Guy-Oseary.jpg"><img class="alignnone size-full wp-image-12526" title="Guy Oseary" src="http://yourhiddenpotential.co.uk/wp-content/uploads/Guy-Oseary.jpg" alt="" width="396" height="358" /></a></p>
<p><span style="color: #000000;"><strong>Guy Oseary</strong></span><span style="color: #000000;"> &#8211; Madonna&#8217;s manager. Let&#8217;s just say whatever Ashton Kutcher invests in, he pretty much has some shares in. Guy is the Co-founder of A Grade fund, the investment company he and Ashton set up in 2007.</span></p>
<p><a href="http://yourhiddenpotential.co.uk/wp-content/uploads/Leonardo-di-caprio.jpg"><img class="alignnone size-medium wp-image-12527" title="Leonardo di caprio" src="http://yourhiddenpotential.co.uk/wp-content/uploads/Leonardo-di-caprio-300x168.jpg" alt="" width="300" height="168" /></a></p>
<p><span style="color: #000000;"><strong>Leonardo Di Caprio</strong></span><span style="color: #000000;"> &#8211; Leonardo joined the list of hollywood celebrities to invest startup in october. He invested in Mobli, a photo sharing application in a $4 million first round of funding, along with other private investors. He will also be serving as an advisor in the company.</span></p>
<p><a href="http://yourhiddenpotential.co.uk/wp-content/uploads/Lady-GaGa.jpg"><img class="alignnone size-full wp-image-12528" title="Lady GaGa" src="http://yourhiddenpotential.co.uk/wp-content/uploads/Lady-GaGa.jpg" alt="" width="378" height="252" /></a></p>
<p><span style="color: #000000;"><strong>Lady GaGa</strong></span><span style="color: #000000;"> &#8211; Apart from investing in turntable with Kanye west, she has also invested in Backplane, a new startup founded by Lady Gaga’s business manager Troy Carter with Google Executive Chairman Eric Schmidt.</span></p>
<p><a href="http://yourhiddenpotential.co.uk/wp-content/uploads/Selena-Gomez.jpg"><img class="alignnone size-full wp-image-12529" title="Selena Gomez" src="http://yourhiddenpotential.co.uk/wp-content/uploads/Selena-Gomez.jpg" alt="" width="384" height="255" /></a></p>
<p><span style="color: #000000;"><strong>Selena Gomez</strong></span><span style="color: #000000;"> &#8211; She is the latest celebrity to make an investment. She recently invested in Postcard on the Run, a free app that creates photo postcards from your phone and mails them for you, as part of a $750,000 funding round</span></p>
<p><a href="http://yourhiddenpotential.co.uk/wp-content/uploads/Justin-Bieber1.jpg"><img class="alignnone size-full wp-image-12530" title="Justin Bieber" src="http://yourhiddenpotential.co.uk/wp-content/uploads/Justin-Bieber1.jpg" alt="" width="300" height="300" /></a></p>
<p><span style="color: #000000;"><strong>Justin Bieber</strong></span><span style="color: #000000;"> &#8211; Barely 18, Mr Bieber is the youngest out of the growoing list of celebrities to put his money into a tech company. Although the name of the startup hasnt been disclosed but we are told to believe that it is a Zynga like startup.</span></p>
<p><span style="color: #000000;">Will UK celebrities join to invest in startups?<br />
</span></p>
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		<title>Getting Your Business Online: Effective Ways</title>
		<link>http://yourhiddenpotential.co.uk/2011/11/17/getting-your-business-online-effective-ways/</link>
		<comments>http://yourhiddenpotential.co.uk/2011/11/17/getting-your-business-online-effective-ways/#comments</comments>
		<pubDate>Thu, 17 Nov 2011 14:24:12 +0000</pubDate>
		<dc:creator>Joseph  Ajilore</dc:creator>
				<category><![CDATA[Be Inspired]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[INTERNET]]></category>
		<category><![CDATA[Online Business]]></category>
		<category><![CDATA[search engine optimisation]]></category>
		<category><![CDATA[security]]></category>
		<category><![CDATA[social neworking]]></category>
		<category><![CDATA[Website]]></category>

		<guid isPermaLink="false">http://yourhiddenpotential.co.uk/?p=12487</guid>
		<description><![CDATA[By now, most business owners know just how important it is to be able to reach an online audience. Whatever field you work in, whatever products or services you offer the chances are you will be able to increase your reach and hopefully market share by appealing to potential clients and customers over the Internet. [...]<p>If you like this post, why not stay updated to our contents as soon as they are published.
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]]></description>
			<content:encoded><![CDATA[<p><a href="http://yourhiddenpotential.co.uk/wp-content/uploads/Get-your-business-online.jpg"><img class="alignnone size-full wp-image-12488" title="Get your business online" src="http://yourhiddenpotential.co.uk/wp-content/uploads/Get-your-business-online.jpg" alt="" width="500" height="375" /></a></p>
<p><span style="color: #000000;">By now, most business owners know just how important it is to be able to reach an online audience. Whatever field you work in, whatever products or services you offer the chances are you will be able to increase your reach and hopefully market share by appealing to potential clients and customers over the Internet.</span></p>
<p><span style="color: #000000;">But for those who are unfamiliar with the how things work in cyberspace, taking a business online can be a daunting prospect. Here we look at a few of the key areas that will need to be addressed if you want to take your interests into cyberspace and reap the rewards of online advertising and operations.</span></p>
<p><span style="text-decoration: underline; color: #000000;"><strong>Creating a Wonderful Website</strong></span></p>
<p><span style="color: #000000;">A website is like an online office – you need yours to be welcoming, inviting and easy to use – as well as being clearly signposted so the right people can find you. Things to think about when putting together a website include:</span></p>
<p><span style="color: #000000;">· <strong>Design</strong>: A good website will be easy on the eye, and users will be able to find the things they need without any problems. Avoid garish colours and huge swathes of text. Make sure menus are logical and keep the number of clicks necessary to reach key pages to a minimum. A website is a big part of your online business so if you are unsure about it then get some professional help and bring on a web designer to help you make the most of this opportunity.</span><br />
<span style="color: #000000;"> · <strong>Search Engine Optimisation</strong>: SEO is all about making your website appeal to search engines. You need to make sure that your website is optimised for the keywords your potential clients may be using. SEO starts on your own site, and includes everything from your content to your tags. Getting this right in the early stages can save a lot of time and effort later on.</span><br />
<span style="color: #000000;"> · <strong>Security</strong>: If you plan on taking client details or payments online then your site will need to be demonstrably secure in order to be deemed trustworthy. If you are unsure of the options open to you, approach your preferred <a href="http://www.roketix.co.uk/it-support">IT support</a> people for advice on locking down your operation.</span></p>
<p><span style="text-decoration: underline; color: #000000;"><strong>Bringing in Business Online</strong></span></p>
<p><span style="color: #000000;">While having a website is a great start, if you want to make a real splash in cyberspace you will need to make sure that people are finding you. There are a number of ways to promote your business online including:</span></p>
<p><span style="color: #000000;">· <strong>Blogging</strong>: If you have great knowledge in your field then think about sharing it with an online audience through a blog. Well written blog posts with useful and interesting information that have been optimised for your own targeted keywords can be a great way of bringing a new audience to your website.</span><br />
<span style="color: #000000;"> · <strong>Social Networking</strong>: Everyone who is anyone is on sites such as Facebook and Twitter, so well maintained profiles on these sites are a great way to get word out about your operations. Social networking sites must be regularly updated and must engage with the audience. Join in discussions relevant to your field and elicit others opinions on issues in your industry – social networking is not simply about pushing your own agenda.</span></p>
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		<title>Anthony Ganjou founder of Curb</title>
		<link>http://yourhiddenpotential.co.uk/2011/11/12/anthony-ganjou-founder-of-curb/</link>
		<comments>http://yourhiddenpotential.co.uk/2011/11/12/anthony-ganjou-founder-of-curb/#comments</comments>
		<pubDate>Sat, 12 Nov 2011 00:03:26 +0000</pubDate>
		<dc:creator>Rishi Chowdhury</dc:creator>
				<category><![CDATA[Entrepreneurs]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Anthony Ganjou]]></category>
		<category><![CDATA[BAIE philosophy]]></category>
		<category><![CDATA[Curb]]></category>
		<category><![CDATA[founder of mindthecurb.com]]></category>
		<category><![CDATA[green business]]></category>
		<category><![CDATA[small business owner]]></category>
		<category><![CDATA[successful entrepreneur]]></category>
		<category><![CDATA[Young Entrepreneur]]></category>

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		<description><![CDATA[Curb has identified outdoor, sustainable media as a viable option for successful advertising and PR campaigns for big name brands and agencies. In 2008, at the age of only 27 years old, and amidst the backdrop of developing fears about the future of our environment and an increased awareness by consumers about various company’s green [...]<p>If you like this post, why not stay updated to our contents as soon as they are published.
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]]></description>
			<content:encoded><![CDATA[<p><span style="color: #000000;"><a href="http://yourhiddenpotential.co.uk/wp-content/uploads/Anthony-Ganjou.jpg"><span style="color: #000000;"><img class="alignnone size-medium wp-image-12455" title="Anthony Ganjou" src="http://yourhiddenpotential.co.uk/wp-content/uploads/Anthony-Ganjou-300x164.jpg" alt="" width="300" height="164" /></span></a></span></p>
<p><span style="color: #000000;"><a href="http://www.mindthecurb.com">Curb</a> has identified outdoor, sustainable media as a viable option for successful advertising and PR campaigns for big name brands and agencies.</span></p>
<p><span style="color: #000000;">In 2008, at the age of only 27 years old, and amidst the backdrop of developing fears about the future of our environment and an increased awareness by consumers about various company’s green credentials, Anthony Ganjou identified a niche in the market to bring advertising back to basic and to provide bespoke environmentally friendly media campaigns made from completely natural resources.</span></p>
<p><span style="color: #000000;">Anthony had a background in marketing, branding and sales through selling teddy bears and calculators on the street for an American company, which he feels gave him a crash course in business basics.  Most importantly, this position taught him to be determined to succeed and to constantly keep positive – essential attributes for any successful entrepreneur.</span></p>
<p><span style="color: #000000;">By using sustainable, natural resources to create innovative and successful marketing campaigns with no negative environmental impact, Curb has pioneered the concept of natural media marketing.  The concept was immediately popular with clients and environmentalists, and combined with search engine optimisation, the company grew rapidly.  In under a year, Curb had achieved international acclaim, secured big-name brands and had generated £200,000 in revenue.  The Curb Kia Cars campaign, when launched, was the biggest environmentally clean advertising campaign and achieved almost 150,000 visitors to the Kia website during the 2 week campaign.  Curb clients now include brands such as Haagen Dazs, Waitrose, Heart fm and Wagamamas.</span></p>
<p><span style="color: #000000;">In addition to Curb, Anthony is also the founder of Please Cycle, a one-stop shop initiative to encourage more people to get into cycling.  The secret to Anthony’s entrepreneurial success?  His BAIE philosophy – Belief, Ambition, Innovation, Enthusiasm combined with real passion for your idea.</span></p>
<p><span style="color: #000000;">Written by Emma McWhinney</span></p>
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		<title>Easing Student Loan Burdens for Entrepreneurs</title>
		<link>http://yourhiddenpotential.co.uk/2011/10/26/easing-student-loan-burdens-for-entrepreneurs/</link>
		<comments>http://yourhiddenpotential.co.uk/2011/10/26/easing-student-loan-burdens-for-entrepreneurs/#comments</comments>
		<pubDate>Wed, 26 Oct 2011 20:09:58 +0000</pubDate>
		<dc:creator>Guest Post</dc:creator>
				<category><![CDATA[Entrepreneurs]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[generation Y entrepreneurs]]></category>
		<category><![CDATA[generation y fund]]></category>
		<category><![CDATA[startups]]></category>
		<category><![CDATA[student debt]]></category>
		<category><![CDATA[Student Loan]]></category>
		<category><![CDATA[Students]]></category>
		<category><![CDATA[Young Entrepreneur Council]]></category>
		<category><![CDATA[young entrepreneurs]]></category>

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		<description><![CDATA[With student debt loads haunting college grads and jobless joining street protests, President Obama yesterday announced plans to ease student loan burdens by capping payments at 10 percent of what borrowers earn. On top of helping young people in lower wage jobs, the White House hopes the program will aid aspiring entrepreneurs whose student debts [...]<p>If you like this post, why not stay updated to our contents as soon as they are published.
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]]></description>
			<content:encoded><![CDATA[<p><a href="http://yourhiddenpotential.co.uk/wp-content/uploads/Generation-Y-startups.jpg"><img class="alignright size-medium wp-image-12357" title="Generation Y startups" src="http://yourhiddenpotential.co.uk/wp-content/uploads/Generation-Y-startups-300x208.jpg" alt="Generation Y startups" width="300" height="208" /></a></p>
<p><span style="color: #333333;">With student debt loads <a href="http://www.bloomberg.com/news/2011-10-21/student-loan-debt-leads-to-confusion-protests-and-many-defaults.html">haunting college grads</a> and jobless joining street protests, President Obama yesterday <a href="http://www.whitehouse.gov/the-press-office/2011/10/25/we-cant-wait-obama-administration-lower-student-loan-payments-millions-b">announced</a> plans to ease student loan burdens by capping payments at 10 percent of  what borrowers earn. On top of helping young people in lower wage jobs,  the White House hopes the program will <a href="http://www.sba.gov/startupamerica/student-start-up-plan">aid aspiring entrepreneurs</a> whose student debts might otherwise discourage them from starting businesses.</span></p>
<p><span style="color: #333333;"> </span></p>
<p><span style="color: #333333;">The White House is building on the existing <a href="http://studentaid.ed.gov/PORTALSWebApp/students/english/IBRPlan.jsp">income-based repayment program</a> that limits loan payments for low-earners to 15 percent of their  income, and forgives all debts after 25 years. Starting next year, the  cap will be lowered to 10 percent of income (a change that was already  slated to happen in 2014). The payment timeline will also be shortened  to 20 years, after which remaining debts will be forgiven. The White  House estimates the change will lower payments for 1.6 million  borrowers.</span></p>
<p><span style="color: #333333;"> </span></p>
<p><span style="color: #333333;">Coordinated with Obama’s announcement, the <a href="http://theyec.org/">Young Entrepreneur Council</a> (a nonprofit membership group) is unveiling a $10 million “<a href="http://genycap.com/">Gen Y Fund</a>”  that will invest up to $250,000 in startups and cover founders’ federal  student loan payments for up to three years. The group is also pushing  for legislation that would expand loan deferments and forgiveness  specifically for entrepreneurs.</span></p>
<p><span style="color: #333333;"> </span></p>
<p><span style="color: #333333;">The theory that student debt holds back young entrepreneurs has  gained enough traction that venture capitalist Peter Thiel is actually <a href="http://www.businessweek.com/smallbiz/content/nov2010/sb20101117_684336.htm">paying would-be founders to drop out of college</a>.  I haven’t found any hard data on how educational debt actually affects  people’s decisions on whether or not to start a business. But college <a href="http://www.bloomberg.com/news/2011-10-26/tuition-jumps-8-3-doubling-inflation-as-obama-plans-debt-relief.html">tuition is rising twice as fast</a> as inflation, and by some estimates Americans now have more student  debt than credit card debt. There’s a lot of teeth-gnashing over how  many top graduates (especially in math and science) go to Wall Street.  These efforts to lower loan payments may make some of them more likely  to start companies instead.</span></p>
<p><span style="color: #333333;"><em>This was post originally appeared on <strong><a href="http://www.businessweek.com/smallbiz/running_small_business/archives/2011/10/easing_student_loan_burdens_for_entrepreneurs.html" target="_blank">BusinessWeek </a></strong>and was written by<strong> </strong><a href="http://www.businessweek.com/bios/john-tozzi-1416.html" target="_blank"><strong>John Tozzi</strong>.</a></em><br />
</span></p>
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		<title>20 Essential TED Talks for Entrepreneurial Students</title>
		<link>http://yourhiddenpotential.co.uk/2011/10/11/20-essential-ted-talks-for-entrepreneurial-students/</link>
		<comments>http://yourhiddenpotential.co.uk/2011/10/11/20-essential-ted-talks-for-entrepreneurial-students/#comments</comments>
		<pubDate>Tue, 11 Oct 2011 21:37:46 +0000</pubDate>
		<dc:creator>Rishi Chowdhury</dc:creator>
				<category><![CDATA[Be Inspired]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[entrepreneurial students]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[ideas worth spreading]]></category>
		<category><![CDATA[startups]]></category>
		<category><![CDATA[TED]]></category>
		<category><![CDATA[TED talks]]></category>

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		<description><![CDATA[If you haven&#8217;t heard of TED (Technology, Entertainment, Design) yet, where have you been?! It is a great site full of brilliant and insightful talks by remarkable people in many different areas, such as entrepreneurship, technology, the arts, marketing, politics etc&#8230; Below are 20 Essential TED Talks for Entrepreneurial Students by the guys at Bachelors [...]<p>If you like this post, why not stay updated to our contents as soon as they are published.
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]]></description>
			<content:encoded><![CDATA[<p><span style="color: #999999;"><em><span style="color: #333333;">If you haven&#8217;t heard of TED (Technology, Entertainment, Design) yet, where have you been?! It is a great site full of brilliant and insightful talks by remarkable people in many different areas, such as entrepreneurship, technology, the arts, marketing, politics etc&#8230;  Below are 20 Essential TED Talks for Entrepreneurial Students by the guys at</span> <a href="http://www.bachelorsdegreeonline.com/blog/2011/20-essential-ted-talks-for-entrepreneurial-students/" target="_blank">Bachelors Degree Online</a>.</em></span></p>
<p><a href="http://yourhiddenpotential.co.uk/wp-content/uploads/TED-logo.jpg"><img class="size-medium wp-image-12208 alignnone" title="TED Logo" src="http://yourhiddenpotential.co.uk/wp-content/uploads/TED-logo-300x158.jpg" alt="TED Logo" width="300" height="158" /></a></p>
<p><span style="color: #333333;">Although a strong education is by no means a requirement for business acumen or success, many still saunter off to college and further hone what they&#8217;ve already got. Those walking on or logging onto campus with visions of profits and genius dancing in their heads shouldn&#8217;t relegate their learning within those boundaries exclusively. They should drink up any potentially valuable insight they can, and the venerable TED offers up one such conduit. One of the world&#8217;s most beloved and stimulating repositories for human knowledge available, it certainly explodes with amazing business, marketing and inventing advice. Try a few of these for starters!</span></p>
<p><span style="color: #333333;"> </span></p>
<h3><span style="color: #333333;">1. Ngozi Okonjo-Iweala on aid versus trade</span></h3>
<p><span style="color: #333333;"> </span></p>
<p><span style="color: #333333;">As Nigeria&#8217;s former finance minister, Ngozi Okonjo-Iweala understands how trade, aid, private investment and government support all impact an economy differently. She wraps up TEDGlobal 2007 opining on what they all mean for business-minded Africans and what still needs doing to stimulate their minds.</span></p>
<p><span style="color: #333333;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="398" height="374" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="wmode" value="transparent" /><param name="bgColor" value="#ffffff" /><param name="flashvars" value="vu=http://video.ted.com/talk/stream/2007G/Blank/NgoziOkonjoIweala_2007G-320k.mp4&amp;su=http://images.ted.com/images/ted/tedindex/embed-posters/NgoziOkonjoIweala-2007G.embed_thumbnail.jpg&amp;vw=384&amp;vh=288&amp;ap=0&amp;ti=152&amp;lang=eng&amp;introDuration=15330&amp;adDuration=4000&amp;postAdDuration=830&amp;adKeys=talk=ngozi_okonjo_iweala_on_aid_versus_trade;year=2007;theme=hidden_gems;theme=africa_the_next_chapter;theme=not_business_as_usual;event=TEDGlobal+2007;tag=Global+Issues;tag=africa;tag=development;tag=economics;tag=entrepreneur;tag=health+care;tag=investment;tag=philanthropy;tag=women;&amp;preAdTag=tconf.ted/embed;tile=1;sz=512x288;" /><param name="src" value="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" /><param name="bgcolor" value="#ffffff" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="398" height="374" src="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" flashvars="vu=http://video.ted.com/talk/stream/2007G/Blank/NgoziOkonjoIweala_2007G-320k.mp4&amp;su=http://images.ted.com/images/ted/tedindex/embed-posters/NgoziOkonjoIweala-2007G.embed_thumbnail.jpg&amp;vw=384&amp;vh=288&amp;ap=0&amp;ti=152&amp;lang=eng&amp;introDuration=15330&amp;adDuration=4000&amp;postAdDuration=830&amp;adKeys=talk=ngozi_okonjo_iweala_on_aid_versus_trade;year=2007;theme=hidden_gems;theme=africa_the_next_chapter;theme=not_business_as_usual;event=TEDGlobal+2007;tag=Global+Issues;tag=africa;tag=development;tag=economics;tag=entrepreneur;tag=health+care;tag=investment;tag=philanthropy;tag=women;&amp;preAdTag=tconf.ted/embed;tile=1;sz=512x288;" bgcolor="#ffffff" wmode="transparent" allowscriptaccess="always" allowfullscreen="true"></embed></object></span></p>
<p><span style="color: #333333;"> </span></p>
<h3><span style="color: #333333;">2. Alexis Ohanian: How to make a splash in social media</span></h3>
<p><span style="color: #333333;"> </span></p>
<p><span style="color: #333333;">Just because a video lasts less than five minutes, that doesn&#8217;t mean it has little to offer budding entrepreneurs. Considering effective social media use often translates to much better business and promotion, any advice on improving Facebooks, Twitters and blogs is extremely valuable (maybe even game-changing for some).</span></p>
<p><span style="color: #333333;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="526" height="374" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="wmode" value="transparent" /><param name="bgColor" value="#ffffff" /><param name="flashvars" value="vu=http://video.ted.com/talk/stream/2009I/Blank/AlexisOhanian_2009I-320k.mp4&amp;su=http://images.ted.com/images/ted/tedindex/embed-posters/AlexisOhanian-2009I.embed_thumbnail.jpg&amp;vw=512&amp;vh=288&amp;ap=0&amp;ti=714&amp;lang=eng&amp;introDuration=15330&amp;adDuration=4000&amp;postAdDuration=830&amp;adKeys=talk=alexis_ohanian_how_to_make_a_splash_in_social_media;year=2009;theme=animals_that_amaze;theme=ocean_stories;theme=not_business_as_usual;theme=presentation_innovation;event=TEDIndia+2009;tag=Business;tag=Culture;tag=Entertainment;tag=animals;tag=entrepreneur;tag=internet;tag=oceans;tag=web;&amp;preAdTag=tconf.ted/embed;tile=1;sz=512x288;" /><param name="src" value="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" /><param name="bgcolor" value="#ffffff" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="526" height="374" src="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" flashvars="vu=http://video.ted.com/talk/stream/2009I/Blank/AlexisOhanian_2009I-320k.mp4&amp;su=http://images.ted.com/images/ted/tedindex/embed-posters/AlexisOhanian-2009I.embed_thumbnail.jpg&amp;vw=512&amp;vh=288&amp;ap=0&amp;ti=714&amp;lang=eng&amp;introDuration=15330&amp;adDuration=4000&amp;postAdDuration=830&amp;adKeys=talk=alexis_ohanian_how_to_make_a_splash_in_social_media;year=2009;theme=animals_that_amaze;theme=ocean_stories;theme=not_business_as_usual;theme=presentation_innovation;event=TEDIndia+2009;tag=Business;tag=Culture;tag=Entertainment;tag=animals;tag=entrepreneur;tag=internet;tag=oceans;tag=web;&amp;preAdTag=tconf.ted/embed;tile=1;sz=512x288;" bgcolor="#ffffff" wmode="transparent" allowscriptaccess="always" allowfullscreen="true"></embed></object></span></p>
<p><span style="color: #333333;"> </span></p>
<h3><span style="color: #333333;">3. Anil Gupta: India&#8217;s hidden hotbeds of invention</span></h3>
<p><span style="color: #333333;"> </span></p>
<p><span style="color: #333333;">The Honey Bee Network provides opportunities for some of the world&#8217;s most marginalized peoples to channel their creative, inventorial and entrepreneurial inclinations. In doing so, it nurtures both humanity and economy and ultimately might very well create a more prosperous and equitable planet.</span></p>
<p><span style="color: #333333;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="526" height="374" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="wmode" value="transparent" /><param name="bgColor" value="#ffffff" /><param name="flashvars" value="vu=http://video.ted.com/talk/stream/2009I/Blank/AnilGupta_2009I-320k.mp4&amp;su=http://images.ted.com/images/ted/tedindex/embed-posters/AnilGupta-2009I.embed_thumbnail.jpg&amp;vw=512&amp;vh=288&amp;ap=0&amp;ti=851&amp;lang=eng&amp;introDuration=15330&amp;adDuration=4000&amp;postAdDuration=830&amp;adKeys=talk=anil_gupta_india_s_hidden_hotbeds_of_invention;year=2009;theme=not_business_as_usual;theme=what_s_next_in_tech;theme=tales_of_invention;theme=rethinking_poverty;theme=the_creative_spark;theme=design_like_you_give_a_damn;event=TEDIndia+2009;tag=creativity;tag=entrepreneur;tag=innovation;tag=invention;tag=poverty;&amp;preAdTag=tconf.ted/embed;tile=1;sz=512x288;" /><param name="src" value="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" /><param name="bgcolor" value="#ffffff" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="526" height="374" src="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" flashvars="vu=http://video.ted.com/talk/stream/2009I/Blank/AnilGupta_2009I-320k.mp4&amp;su=http://images.ted.com/images/ted/tedindex/embed-posters/AnilGupta-2009I.embed_thumbnail.jpg&amp;vw=512&amp;vh=288&amp;ap=0&amp;ti=851&amp;lang=eng&amp;introDuration=15330&amp;adDuration=4000&amp;postAdDuration=830&amp;adKeys=talk=anil_gupta_india_s_hidden_hotbeds_of_invention;year=2009;theme=not_business_as_usual;theme=what_s_next_in_tech;theme=tales_of_invention;theme=rethinking_poverty;theme=the_creative_spark;theme=design_like_you_give_a_damn;event=TEDIndia+2009;tag=creativity;tag=entrepreneur;tag=innovation;tag=invention;tag=poverty;&amp;preAdTag=tconf.ted/embed;tile=1;sz=512x288;" bgcolor="#ffffff" wmode="transparent" allowscriptaccess="always" allowfullscreen="true"></embed></object></span></p>
<p><span style="color: #333333;"> </span></p>
<h3><span style="color: #333333;">4. Cameron Herold: Let&#8217;s raise kids to be entrepreneurs</span></h3>
<p><span style="color: #333333;"> </span></p>
<p><span style="color: #333333;">Cameron Herold notices a correlation between many undesirable educational and behavioral traits, such as poor grades and spastic attention spans, and entrepreneurial potential. He argues for teachers and parents alike to recognize such characteristics and nurture rather than squelch or control them.</span></p>
<p><span style="color: #333333;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="526" height="374" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="wmode" value="transparent" /><param name="bgColor" value="#ffffff" /><param name="flashvars" value="vu=http://video.ted.com/talk/stream/2009X/Blank/CameronHerold_2009X-320k.mp4&amp;su=http://images.ted.com/images/ted/tedindex/embed-posters/CameronHerold-2009X.embed_thumbnail.jpg&amp;vw=512&amp;vh=288&amp;ap=0&amp;ti=887&amp;lang=eng&amp;introDuration=15330&amp;adDuration=4000&amp;postAdDuration=830&amp;adKeys=talk=cameron_herold_let_s_raise_kids_to_be_entrepreneurs;year=2010;theme=not_business_as_usual;theme=a_taste_of_tedx;theme=the_creative_spark;theme=tales_of_invention;event=TEDxEdmonton;tag=Business;tag=children;tag=education;tag=entrepreneur;tag=money;&amp;preAdTag=tconf.ted/embed;tile=1;sz=512x288;" /><param name="src" value="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" /><param name="bgcolor" value="#ffffff" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="526" height="374" src="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" flashvars="vu=http://video.ted.com/talk/stream/2009X/Blank/CameronHerold_2009X-320k.mp4&amp;su=http://images.ted.com/images/ted/tedindex/embed-posters/CameronHerold-2009X.embed_thumbnail.jpg&amp;vw=512&amp;vh=288&amp;ap=0&amp;ti=887&amp;lang=eng&amp;introDuration=15330&amp;adDuration=4000&amp;postAdDuration=830&amp;adKeys=talk=cameron_herold_let_s_raise_kids_to_be_entrepreneurs;year=2010;theme=not_business_as_usual;theme=a_taste_of_tedx;theme=the_creative_spark;theme=tales_of_invention;event=TEDxEdmonton;tag=Business;tag=children;tag=education;tag=entrepreneur;tag=money;&amp;preAdTag=tconf.ted/embed;tile=1;sz=512x288;" bgcolor="#ffffff" wmode="transparent" allowscriptaccess="always" allowfullscreen="true"></embed></object></span></p>
<p><span style="color: #333333;"> </span></p>
<h3><span style="color: #333333;">5. Dean Kamen on inventing and giving</span></h3>
<p><span style="color: #333333;"> </span></p>
<p><span style="color: #333333;">Entrepreneurship might conjure up images of current and future capitalist fat cats, but such drives undoubtedly carry considerable philanthropic applications as well! Segway inventor Dean Kamen shares some innovations meant to give developing nations a necessary boost: an undoubtedly inspiring lecture for charitable. </span></p>
<p><span style="color: #333333;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="526" height="374" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="wmode" value="transparent" /><param name="bgColor" value="#ffffff" /><param name="flashvars" value="vu=http://video.ted.com/talk/stream/2002/Blank/DeanKamen_2002-320k.mp4&amp;su=http://images.ted.com/images/ted/tedindex/embed-posters/DeanKamen-2002.embed_thumbnail.jpg&amp;vw=512&amp;vh=288&amp;ap=0&amp;ti=9&amp;lang=eng&amp;introDuration=15330&amp;adDuration=4000&amp;postAdDuration=830&amp;adKeys=talk=dean_kamen_on_inventing_and_giving;year=2002;theme=how_we_learn;theme=technology_history_and_destiny;theme=design_like_you_give_a_damn;theme=tales_of_invention;theme=what_s_next_in_tech;event=TED2002;tag=Business;tag=Science;tag=Technology;tag=cars;tag=education;tag=industrial+design;tag=innovation;tag=invention;tag=robots;tag=social+change;tag=sustainability;tag=third+world;tag=transportation;&amp;preAdTag=tconf.ted/embed;tile=1;sz=512x288;" /><param name="src" value="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" /><param name="bgcolor" value="#ffffff" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="526" height="374" src="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" flashvars="vu=http://video.ted.com/talk/stream/2002/Blank/DeanKamen_2002-320k.mp4&amp;su=http://images.ted.com/images/ted/tedindex/embed-posters/DeanKamen-2002.embed_thumbnail.jpg&amp;vw=512&amp;vh=288&amp;ap=0&amp;ti=9&amp;lang=eng&amp;introDuration=15330&amp;adDuration=4000&amp;postAdDuration=830&amp;adKeys=talk=dean_kamen_on_inventing_and_giving;year=2002;theme=how_we_learn;theme=technology_history_and_destiny;theme=design_like_you_give_a_damn;theme=tales_of_invention;theme=what_s_next_in_tech;event=TED2002;tag=Business;tag=Science;tag=Technology;tag=cars;tag=education;tag=industrial+design;tag=innovation;tag=invention;tag=robots;tag=social+change;tag=sustainability;tag=third+world;tag=transportation;&amp;preAdTag=tconf.ted/embed;tile=1;sz=512x288;" bgcolor="#ffffff" wmode="transparent" allowscriptaccess="always" allowfullscreen="true"></embed></object></span></p>
<p><span style="color: #333333;"> </span></p>
<h3><span style="color: #333333;">6. Joseph Pine on what consumers want</span></h3>
<p><span style="color: #333333;"> </span></p>
<p><span style="color: #333333;">The most sustainably successful entrepreneurs know how to market their goods and services to the intended (or, sometimes, unintended) audience, maybe even filling a niche nobody even knew existed. So making an effort to understand how consumers choose might very well mean the difference between a failing or triumphant business initiative.</span></p>
<p><span style="color: #333333;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="526" height="374" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="wmode" value="transparent" /><param name="bgColor" value="#ffffff" /><param name="flashvars" value="vu=http://video.ted.com/talk/stream/2004/Blank/JosephPine_2004-320k.mp4&amp;su=http://images.ted.com/images/ted/tedindex/embed-posters/JosephPine-2004.embed_thumbnail.jpg&amp;vw=512&amp;vh=288&amp;ap=0&amp;ti=434&amp;lang=eng&amp;introDuration=15330&amp;adDuration=4000&amp;postAdDuration=830&amp;adKeys=talk=joseph_pine_on_what_consumers_want;year=2004;theme=what_makes_us_happy;theme=not_business_as_usual;theme=unconventional_explanations;event=TED2004;tag=Business;tag=book;tag=consumerism;tag=creativity;tag=shopping;&amp;preAdTag=tconf.ted/embed;tile=1;sz=512x288;" /><param name="src" value="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" /><param name="bgcolor" value="#ffffff" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="526" height="374" src="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" flashvars="vu=http://video.ted.com/talk/stream/2004/Blank/JosephPine_2004-320k.mp4&amp;su=http://images.ted.com/images/ted/tedindex/embed-posters/JosephPine-2004.embed_thumbnail.jpg&amp;vw=512&amp;vh=288&amp;ap=0&amp;ti=434&amp;lang=eng&amp;introDuration=15330&amp;adDuration=4000&amp;postAdDuration=830&amp;adKeys=talk=joseph_pine_on_what_consumers_want;year=2004;theme=what_makes_us_happy;theme=not_business_as_usual;theme=unconventional_explanations;event=TED2004;tag=Business;tag=book;tag=consumerism;tag=creativity;tag=shopping;&amp;preAdTag=tconf.ted/embed;tile=1;sz=512x288;" bgcolor="#ffffff" wmode="transparent" allowscriptaccess="always" allowfullscreen="true"></embed></object></span></p>
<p><span style="color: #333333;"> </span></p>
<h3><span style="color: #333333;">7. Majora Carter: 3 stories of local eco-entrepreneurship<br />
</span></h3>
<p><span style="color: #333333;"> </span></p>
<p><span style="color: #333333;">Students with entrepreneurial inclinations should find inspiration in Majora Carter&#8217;s fascinating tales of some impressively enterprising individuals from Chicago, Los Angeles and Whitesville, West Virginia. With the green movement swelling in popularity, many opt to keep their ideas local and sustainable, and the incoming results proved absolutely spectacular.</span></p>
<p><span style="color: #333333;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="526" height="374" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="wmode" value="transparent" /><param name="bgColor" value="#ffffff" /><param name="flashvars" value="vu=http://video.ted.com/talk/stream/2010X/Blank/MajoraCarter_2010X-320k.mp4&amp;su=http://images.ted.com/images/ted/tedindex/embed-posters/MajoraCarter-2010X.embed_thumbnail.jpg&amp;vw=512&amp;vh=288&amp;ap=0&amp;ti=1041&amp;lang=eng&amp;introDuration=15330&amp;adDuration=4000&amp;postAdDuration=830&amp;adKeys=talk=majora_carter_3_stories_of_local_ecoactivism;year=2010;theme=women_reshaping_the_world;theme=a_taste_of_tedx;event=TEDxMidwest;tag=Business;tag=community;tag=economics;tag=green;&amp;preAdTag=tconf.ted/embed;tile=1;sz=512x288;" /><param name="src" value="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" /><param name="bgcolor" value="#ffffff" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="526" height="374" src="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" flashvars="vu=http://video.ted.com/talk/stream/2010X/Blank/MajoraCarter_2010X-320k.mp4&amp;su=http://images.ted.com/images/ted/tedindex/embed-posters/MajoraCarter-2010X.embed_thumbnail.jpg&amp;vw=512&amp;vh=288&amp;ap=0&amp;ti=1041&amp;lang=eng&amp;introDuration=15330&amp;adDuration=4000&amp;postAdDuration=830&amp;adKeys=talk=majora_carter_3_stories_of_local_ecoactivism;year=2010;theme=women_reshaping_the_world;theme=a_taste_of_tedx;event=TEDxMidwest;tag=Business;tag=community;tag=economics;tag=green;&amp;preAdTag=tconf.ted/embed;tile=1;sz=512x288;" bgcolor="#ffffff" wmode="transparent" allowscriptaccess="always" allowfullscreen="true"></embed></object></span></p>
<p><span style="color: #333333;"> </span></p>
<h3><span style="color: #333333;">8. Tim Harford: Trial, error and the God complex</span></h3>
<p><span style="color: #333333;"> </span></p>
<p><span style="color: #333333;">This economist actively encourages innovators, inventors and creatives to fail and genuinely embrace the results! His inquiries into how wildly successful ventures pop into existence reveal that the entrepreneurial individuals behind them often enjoyed a steady stream of not-so-greatness before achieving their goals.</span></p>
<p><span style="color: #333333;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="526" height="374" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="wmode" value="transparent" /><param name="bgColor" value="#ffffff" /><param name="flashvars" value="vu=http://video.ted.com/talk/stream/2011G/Blank/TimHarford_2011G-320k.mp4&amp;su=http://images.ted.com/images/ted/tedindex/embed-posters/TimHarford-2011G.embed_thumbnail.jpg&amp;vw=512&amp;vh=288&amp;ap=0&amp;ti=1190&amp;lang=eng&amp;introDuration=15330&amp;adDuration=4000&amp;postAdDuration=830&amp;adKeys=talk=tim_harford;year=2011;theme=not_business_as_usual;theme=a_taste_of_tedglobal_2011;theme=tales_of_invention;theme=unconventional_explanations;theme=new_on_ted_com;event=TEDGlobal+2011;tag=Business;tag=Culture;tag=creativity;tag=society;&amp;preAdTag=tconf.ted/embed;tile=1;sz=512x288;" /><param name="src" value="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" /><param name="bgcolor" value="#ffffff" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="526" height="374" src="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" flashvars="vu=http://video.ted.com/talk/stream/2011G/Blank/TimHarford_2011G-320k.mp4&amp;su=http://images.ted.com/images/ted/tedindex/embed-posters/TimHarford-2011G.embed_thumbnail.jpg&amp;vw=512&amp;vh=288&amp;ap=0&amp;ti=1190&amp;lang=eng&amp;introDuration=15330&amp;adDuration=4000&amp;postAdDuration=830&amp;adKeys=talk=tim_harford;year=2011;theme=not_business_as_usual;theme=a_taste_of_tedglobal_2011;theme=tales_of_invention;theme=unconventional_explanations;theme=new_on_ted_com;event=TEDGlobal+2011;tag=Business;tag=Culture;tag=creativity;tag=society;&amp;preAdTag=tconf.ted/embed;tile=1;sz=512x288;" bgcolor="#ffffff" wmode="transparent" allowscriptaccess="always" allowfullscreen="true"></embed></object></span></p>
<p><span style="color: #333333;"> </span></p>
<h3><span style="color: #333333;">9. John Gerzema: The post-crisis consumer</span></h3>
<p><span style="color: #333333;"> </span></p>
<p><span style="color: #333333;">When the world&#8217;s economy collapsed, it completely overhauled the ways consumers approached purchasing goods and services, which John Gerzema dubs &#8220;The Great Unwind.&#8221; Faced with new challenges, they now take a more active role in budgeting and planning — and future inventors and business owners must consider this mindset before marketing anything.</span></p>
<p><span style="color: #333333;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="526" height="374" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="wmode" value="transparent" /><param name="bgColor" value="#ffffff" /><param name="flashvars" value="vu=http://video.ted.com/talk/stream/2009X/Blank/JohnGerzema_2009X-320k.mp4&amp;su=http://images.ted.com/images/ted/tedindex/embed-posters/JohnGerzema-2009X.embed_thumbnail.jpg&amp;vw=512&amp;vh=288&amp;ap=0&amp;ti=661&amp;lang=eng&amp;introDuration=15330&amp;adDuration=4000&amp;postAdDuration=830&amp;adKeys=talk=john_gerzema_the_post_crisis_consumer;year=2009;theme=a_greener_future;theme=not_business_as_usual;theme=unconventional_explanations;theme=a_taste_of_tedx;theme=design_like_you_give_a_damn;theme=the_creative_spark;event=TEDxKC;tag=Business;tag=advertising;tag=economics;tag=marketing;tag=shopping;tag=united+states;&amp;preAdTag=tconf.ted/embed;tile=1;sz=512x288;" /><param name="src" value="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" /><param name="bgcolor" value="#ffffff" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="526" height="374" src="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" flashvars="vu=http://video.ted.com/talk/stream/2009X/Blank/JohnGerzema_2009X-320k.mp4&amp;su=http://images.ted.com/images/ted/tedindex/embed-posters/JohnGerzema-2009X.embed_thumbnail.jpg&amp;vw=512&amp;vh=288&amp;ap=0&amp;ti=661&amp;lang=eng&amp;introDuration=15330&amp;adDuration=4000&amp;postAdDuration=830&amp;adKeys=talk=john_gerzema_the_post_crisis_consumer;year=2009;theme=a_greener_future;theme=not_business_as_usual;theme=unconventional_explanations;theme=a_taste_of_tedx;theme=design_like_you_give_a_damn;theme=the_creative_spark;event=TEDxKC;tag=Business;tag=advertising;tag=economics;tag=marketing;tag=shopping;tag=united+states;&amp;preAdTag=tconf.ted/embed;tile=1;sz=512x288;" bgcolor="#ffffff" wmode="transparent" allowscriptaccess="always" allowfullscreen="true"></embed></object></span></p>
<p><span style="color: #333333;"> </span></p>
<h3><span style="color: #333333;">10. Nigel Marsh on how to make work-life balance work</span></h3>
<p><span style="color: #333333;"> </span></p>
<p><span style="color: #333333;">No matter how brilliant one&#8217;s ideas might be, he or she must not cave to the pressures of workaholism, even though society actively encourages such potentially dangerous addictions. Ponder some of the tips offered here and strive towards striking a better balance between the financial and the filial.</span></p>
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<p><span style="color: #333333;"> </span></p>
<h3><span style="color: #333333;">11. Euvin Naidoo on investing in Africa</span></h3>
<p><span style="color: #333333;"> </span></p>
<p><span style="color: #333333;">Desiring &#8220;to separate the rhetoric from the reality&#8221; when it comes to the African continent, the South African Chamber of Commerce&#8217;s president weighs in on investment and entrepreneurial opportunities. Euvin Naidoo&#8217;s TED Talk revolves around encouraging businesses to consider what these oft-misunderstood nations have to offer, since it might very well prove mutually beneficial.</span></p>
<p><span style="color: #333333;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="398" height="374" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="wmode" value="transparent" /><param name="bgColor" value="#ffffff" /><param name="flashvars" value="vu=http://video.ted.com/talk/stream/2007G/Blank/EuvinNaidoo_2007G-320k.mp4&amp;su=http://images.ted.com/images/ted/tedindex/embed-posters/EuvinNaidoo-2007G.embed_thumbnail.jpg&amp;vw=384&amp;vh=288&amp;ap=0&amp;ti=154&amp;lang=eng&amp;introDuration=15330&amp;adDuration=4000&amp;postAdDuration=830&amp;adKeys=talk=euvin_naidoo_on_investing_in_africa;year=2007;theme=not_business_as_usual;theme=africa_the_next_chapter;event=TEDGlobal+2007;tag=Business;tag=Global+Issues;tag=africa;tag=entrepreneur;tag=investment;&amp;preAdTag=tconf.ted/embed;tile=1;sz=512x288;" /><param name="src" value="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" /><param name="bgcolor" value="#ffffff" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="398" height="374" src="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" flashvars="vu=http://video.ted.com/talk/stream/2007G/Blank/EuvinNaidoo_2007G-320k.mp4&amp;su=http://images.ted.com/images/ted/tedindex/embed-posters/EuvinNaidoo-2007G.embed_thumbnail.jpg&amp;vw=384&amp;vh=288&amp;ap=0&amp;ti=154&amp;lang=eng&amp;introDuration=15330&amp;adDuration=4000&amp;postAdDuration=830&amp;adKeys=talk=euvin_naidoo_on_investing_in_africa;year=2007;theme=not_business_as_usual;theme=africa_the_next_chapter;event=TEDGlobal+2007;tag=Business;tag=Global+Issues;tag=africa;tag=entrepreneur;tag=investment;&amp;preAdTag=tconf.ted/embed;tile=1;sz=512x288;" bgcolor="#ffffff" wmode="transparent" allowscriptaccess="always" allowfullscreen="true"></embed></object></span></p>
<p><span style="color: #333333;"> </span></p>
<h3><span style="color: #333333;">12. Itay Talgam: Lead like the great conductors</span></h3>
<p><span style="color: #333333;"> </span></p>
<p><span style="color: #333333;">Even the entrepreneurial with absolutely squat for musical ability or knowledge may still glean excellent leadership advice from six amazing conductors. As a conductor and businessman, Itay Talgam intimately understands how the two disciplines overlap, and he shares his observations and lessons here.</span></p>
<p><span style="color: #333333;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="526" height="374" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="wmode" value="transparent" /><param name="bgColor" value="#ffffff" /><param name="flashvars" value="vu=http://video.ted.com/talk/stream/2009G/Blank/ItayTalgam_2009G-320k.mp4&amp;su=http://images.ted.com/images/ted/tedindex/embed-posters/ItayTalgam-2009G.embed_thumbnail.jpg&amp;vw=512&amp;vh=288&amp;ap=0&amp;ti=663&amp;lang=eng&amp;introDuration=15330&amp;adDuration=4000&amp;postAdDuration=830&amp;adKeys=talk=itay_talgam_lead_like_the_great_conductors;year=2009;theme=art_unusual;theme=not_business_as_usual;theme=presentation_innovation;theme=unconventional_explanations;theme=the_creative_spark;theme=speaking_at_tedglobal2009;event=TEDGlobal+2009;tag=Business;tag=leadership;tag=music;tag=psychology;tag=society;&amp;preAdTag=tconf.ted/embed;tile=1;sz=512x288;" /><param name="src" value="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" /><param name="bgcolor" value="#ffffff" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="526" height="374" src="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" flashvars="vu=http://video.ted.com/talk/stream/2009G/Blank/ItayTalgam_2009G-320k.mp4&amp;su=http://images.ted.com/images/ted/tedindex/embed-posters/ItayTalgam-2009G.embed_thumbnail.jpg&amp;vw=512&amp;vh=288&amp;ap=0&amp;ti=663&amp;lang=eng&amp;introDuration=15330&amp;adDuration=4000&amp;postAdDuration=830&amp;adKeys=talk=itay_talgam_lead_like_the_great_conductors;year=2009;theme=art_unusual;theme=not_business_as_usual;theme=presentation_innovation;theme=unconventional_explanations;theme=the_creative_spark;theme=speaking_at_tedglobal2009;event=TEDGlobal+2009;tag=Business;tag=leadership;tag=music;tag=psychology;tag=society;&amp;preAdTag=tconf.ted/embed;tile=1;sz=512x288;" bgcolor="#ffffff" wmode="transparent" allowscriptaccess="always" allowfullscreen="true"></embed></object></span></p>
<p><span style="color: #333333;"> </span></p>
<h3><span style="color: #333333;">13. Caroline Casey: Looking past limits</span></h3>
<p><span style="color: #333333;"> </span></p>
<p><span style="color: #333333;">All her life, this speaker and activist yearned for an action-filled adulthood, only to spend her 17th birthday finding out she&#8217;s legally blind. Her parents, who knew, never provided her with any special assistance, which she considered absolutely refreshing. Current and future business owners might find her philosophy towards roadblocks a great inspiration.</span></p>
<p><span style="color: #333333;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="526" height="374" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="wmode" value="transparent" /><param name="bgColor" value="#ffffff" /><param name="flashvars" value="vu=http://video.ted.com/talk/stream/2010W/Blank/CarolineCasey_2010W-320k.mp4&amp;su=http://images.ted.com/images/ted/tedindex/embed-posters/CarolineCasey-2010W.embed_thumbnail.jpg&amp;vw=512&amp;vh=288&amp;ap=0&amp;ti=1116&amp;lang=eng&amp;introDuration=15330&amp;adDuration=4000&amp;postAdDuration=830&amp;adKeys=talk=caroline_casey_looking_past_limits;year=2010;theme=celebrating_tedwomen;theme=women_reshaping_the_world;theme=master_storytellers;theme=not_business_as_usual;event=TEDWomen;tag=Business;tag=Culture;tag=activism;&amp;preAdTag=tconf.ted/embed;tile=1;sz=512x288;" /><param name="src" value="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" /><param name="bgcolor" value="#ffffff" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="526" height="374" src="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" flashvars="vu=http://video.ted.com/talk/stream/2010W/Blank/CarolineCasey_2010W-320k.mp4&amp;su=http://images.ted.com/images/ted/tedindex/embed-posters/CarolineCasey-2010W.embed_thumbnail.jpg&amp;vw=512&amp;vh=288&amp;ap=0&amp;ti=1116&amp;lang=eng&amp;introDuration=15330&amp;adDuration=4000&amp;postAdDuration=830&amp;adKeys=talk=caroline_casey_looking_past_limits;year=2010;theme=celebrating_tedwomen;theme=women_reshaping_the_world;theme=master_storytellers;theme=not_business_as_usual;event=TEDWomen;tag=Business;tag=Culture;tag=activism;&amp;preAdTag=tconf.ted/embed;tile=1;sz=512x288;" bgcolor="#ffffff" wmode="transparent" allowscriptaccess="always" allowfullscreen="true"></embed></object></span></p>
<p><span style="color: #333333;"> </span></p>
<h3><span style="color: #333333;">14. Saul Griffith on everyday inventions</span></h3>
<p><span style="color: #333333;"> </span></p>
<p><span style="color: #333333;">An idea doesn&#8217;t have to change the world or completely shift paradigms to be considered awesome and profitable. Sometimes a simple concept making daily chores and phenomena easier, such as the smart rope, is all an entrepreneur really needs.</span></p>
<p><span style="color: #333333;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="398" height="374" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="wmode" value="transparent" /><param name="bgColor" value="#ffffff" /><param name="flashvars" value="vu=http://video.ted.com/talk/stream/2006/Blank/SaulGriffith_2006-320k.mp4&amp;su=http://images.ted.com/images/ted/tedindex/embed-posters/SaulGriffith-2006.embed_thumbnail.jpg&amp;vw=384&amp;vh=288&amp;ap=0&amp;ti=48&amp;lang=eng&amp;introDuration=15330&amp;adDuration=4000&amp;postAdDuration=830&amp;adKeys=talk=saul_griffith_on_everyday_inventions;year=2006;theme=tales_of_invention;theme=what_s_next_in_tech;theme=speaking_at_ted2009;event=TED2006;tag=Arts;tag=Design;tag=Technology;tag=collaboration;tag=innovation;tag=invention;tag=macarthur+grant;tag=materials;tag=open-source;tag=product+design;&amp;preAdTag=tconf.ted/embed;tile=1;sz=512x288;" /><param name="src" value="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" /><param name="bgcolor" value="#ffffff" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="398" height="374" src="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" flashvars="vu=http://video.ted.com/talk/stream/2006/Blank/SaulGriffith_2006-320k.mp4&amp;su=http://images.ted.com/images/ted/tedindex/embed-posters/SaulGriffith-2006.embed_thumbnail.jpg&amp;vw=384&amp;vh=288&amp;ap=0&amp;ti=48&amp;lang=eng&amp;introDuration=15330&amp;adDuration=4000&amp;postAdDuration=830&amp;adKeys=talk=saul_griffith_on_everyday_inventions;year=2006;theme=tales_of_invention;theme=what_s_next_in_tech;theme=speaking_at_ted2009;event=TED2006;tag=Arts;tag=Design;tag=Technology;tag=collaboration;tag=innovation;tag=invention;tag=macarthur+grant;tag=materials;tag=open-source;tag=product+design;&amp;preAdTag=tconf.ted/embed;tile=1;sz=512x288;" bgcolor="#ffffff" wmode="transparent" allowscriptaccess="always" allowfullscreen="true"></embed></object></span></p>
<p><span style="color: #333333;"> </span></p>
<h3><span style="color: #333333;">15. Robert Neuwirth on our &#8220;shadow cities&#8221;</span></h3>
<p><span style="color: #333333;"> </span></p>
<p><span style="color: #333333;">Marginalized peoples, like the billion currently occupying squatter, might very well possess some of the most spontaneous, innovative and inventive minds on the planet. They just need more resources to phase their concepts into reality, which some entrepreneurs might want to invest in. Though, of course, they must avoid exploitation and other inhumane acts.</span></p>
<p><span style="color: #333333;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="398" height="374" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="wmode" value="transparent" /><param name="bgColor" value="#ffffff" /><param name="flashvars" value="vu=http://video.ted.com/talk/stream/2005G/Blank/RobertNeuwirth_2005G-320k.mp4&amp;su=http://images.ted.com/images/ted/tedindex/embed-posters/RobertNeuwirth-2005.embed_thumbnail.jpg&amp;vw=384&amp;vh=288&amp;ap=0&amp;ti=36&amp;lang=eng&amp;introDuration=15330&amp;adDuration=4000&amp;postAdDuration=830&amp;adKeys=talk=robert_neuwirth_on_our_shadow_cities;year=2005;theme=unconventional_explanations;theme=tales_of_invention;theme=the_power_of_cities;theme=rethinking_poverty;event=TEDGlobal+2005;tag=Business;tag=Culture;tag=Global+Issues;tag=cities;tag=development;tag=entrepreneur;tag=future;tag=politics;tag=social+change;tag=third+world;tag=urban+planning;&amp;preAdTag=tconf.ted/embed;tile=1;sz=512x288;" /><param name="src" value="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" /><param name="bgcolor" value="#ffffff" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="398" height="374" src="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" flashvars="vu=http://video.ted.com/talk/stream/2005G/Blank/RobertNeuwirth_2005G-320k.mp4&amp;su=http://images.ted.com/images/ted/tedindex/embed-posters/RobertNeuwirth-2005.embed_thumbnail.jpg&amp;vw=384&amp;vh=288&amp;ap=0&amp;ti=36&amp;lang=eng&amp;introDuration=15330&amp;adDuration=4000&amp;postAdDuration=830&amp;adKeys=talk=robert_neuwirth_on_our_shadow_cities;year=2005;theme=unconventional_explanations;theme=tales_of_invention;theme=the_power_of_cities;theme=rethinking_poverty;event=TEDGlobal+2005;tag=Business;tag=Culture;tag=Global+Issues;tag=cities;tag=development;tag=entrepreneur;tag=future;tag=politics;tag=social+change;tag=third+world;tag=urban+planning;&amp;preAdTag=tconf.ted/embed;tile=1;sz=512x288;" bgcolor="#ffffff" wmode="transparent" allowscriptaccess="always" allowfullscreen="true"></embed></object></span></p>
<p><span style="color: #333333;"> </span></p>
<h3><span style="color: #333333;">16. Dan Cobley: What physics taught me about marketing</span></h3>
<p><span style="color: #333333;"> </span></p>
<p><span style="color: #333333;">Viewers who love science and business as much as Dan Cobley will undoubtedly appreciate his observations about the Heisenberg Uncertainty Principle, Newton&#8217;s Second Law and plenty more. All of these, he argues, hold some surprising marketing and business methods for those knowing where to look.</span></p>
<p><span style="color: #333333;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="526" height="374" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="wmode" value="transparent" /><param name="bgColor" value="#ffffff" /><param name="flashvars" value="vu=http://video.ted.com/talk/stream/2010G/Blank/DanCobley_2010G-320k.mp4&amp;su=http://images.ted.com/images/ted/tedindex/embed-posters/DanCobley-2010G.embed_thumbnail.jpg&amp;vw=512&amp;vh=288&amp;ap=0&amp;ti=941&amp;lang=eng&amp;introDuration=15330&amp;adDuration=4000&amp;postAdDuration=830&amp;adKeys=talk=dan_cobley_what_physics_taught_me_about_marketing;year=2010;theme=the_creative_spark;theme=not_business_as_usual;theme=numbers_at_play;theme=a_taste_of_tedglobal_2010;theme=unconventional_explanations;event=TEDGlobal+2010;tag=Business;tag=marketing;tag=math;tag=physics;&amp;preAdTag=tconf.ted/embed;tile=1;sz=512x288;" /><param name="src" value="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" /><param name="bgcolor" value="#ffffff" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="526" height="374" src="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" flashvars="vu=http://video.ted.com/talk/stream/2010G/Blank/DanCobley_2010G-320k.mp4&amp;su=http://images.ted.com/images/ted/tedindex/embed-posters/DanCobley-2010G.embed_thumbnail.jpg&amp;vw=512&amp;vh=288&amp;ap=0&amp;ti=941&amp;lang=eng&amp;introDuration=15330&amp;adDuration=4000&amp;postAdDuration=830&amp;adKeys=talk=dan_cobley_what_physics_taught_me_about_marketing;year=2010;theme=the_creative_spark;theme=not_business_as_usual;theme=numbers_at_play;theme=a_taste_of_tedglobal_2010;theme=unconventional_explanations;event=TEDGlobal+2010;tag=Business;tag=marketing;tag=math;tag=physics;&amp;preAdTag=tconf.ted/embed;tile=1;sz=512x288;" bgcolor="#ffffff" wmode="transparent" allowscriptaccess="always" allowfullscreen="true"></embed></object></span></p>
<p><span style="color: #333333;"> </span></p>
<h3><span style="color: #333333;">17. Steven Johnson: Where good ideas come from</span></h3>
<p><span style="color: #333333;"> </span></p>
<p><span style="color: #333333;">Like the complex &#8220;trial and error&#8221; patterns mentioned earlier, innovation and inspiration typically involves a slower process than most people assume. Sometimes, ideas that simmer instead of flash fry end up extremely profitable — and occasionally even game-changing.</span></p>
<p><span style="color: #333333;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="526" height="374" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="wmode" value="transparent" /><param name="bgColor" value="#ffffff" /><param name="flashvars" value="vu=http://video.ted.com/talk/stream/2010G/Blank/StevenJohnson_2010G-320k.mp4&amp;su=http://images.ted.com/images/ted/tedindex/embed-posters/StevenJohnson-2010G.embed_thumbnail.jpg&amp;vw=512&amp;vh=288&amp;ap=0&amp;ti=961&amp;lang=eng&amp;introDuration=15330&amp;adDuration=4000&amp;postAdDuration=830&amp;adKeys=talk=steven_johnson_where_good_ideas_come_from;year=2010;theme=the_rise_of_collaboration;theme=tales_of_invention;theme=unconventional_explanations;theme=how_the_mind_works;event=TEDGlobal+2010;tag=Science;tag=Technology;tag=collaboration;tag=innovation;tag=novel;&amp;preAdTag=tconf.ted/embed;tile=1;sz=512x288;" /><param name="src" value="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" /><param name="bgcolor" value="#ffffff" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="526" height="374" src="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" flashvars="vu=http://video.ted.com/talk/stream/2010G/Blank/StevenJohnson_2010G-320k.mp4&amp;su=http://images.ted.com/images/ted/tedindex/embed-posters/StevenJohnson-2010G.embed_thumbnail.jpg&amp;vw=512&amp;vh=288&amp;ap=0&amp;ti=961&amp;lang=eng&amp;introDuration=15330&amp;adDuration=4000&amp;postAdDuration=830&amp;adKeys=talk=steven_johnson_where_good_ideas_come_from;year=2010;theme=the_rise_of_collaboration;theme=tales_of_invention;theme=unconventional_explanations;theme=how_the_mind_works;event=TEDGlobal+2010;tag=Science;tag=Technology;tag=collaboration;tag=innovation;tag=novel;&amp;preAdTag=tconf.ted/embed;tile=1;sz=512x288;" bgcolor="#ffffff" wmode="transparent" allowscriptaccess="always" allowfullscreen="true"></embed></object></span></p>
<p><span style="color: #333333;"> </span></p>
<h3><span style="color: #333333;">18. Frank Gehry asks &#8220;Then what?&#8221;</span></h3>
<p><span style="color: #333333;"> </span></p>
<p><span style="color: #333333;">This lauded architect talks career and professional philosophy with Richard Saul Wurman here, emphasizing how failure eventually molded him into the man he is today. Among other valuable lessons, of course, but entrepreneurial individuals should probably pay close attention to that particular nugget.</span></p>
<p><span style="color: #333333;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="526" height="374" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="wmode" value="transparent" /><param name="bgColor" value="#ffffff" /><param name="flashvars" value="vu=http://video.ted.com/talk/stream/2002/Blank/FrankGehry_2002-320k.mp4&amp;su=http://images.ted.com/images/ted/tedindex/embed-posters/FrankGehry-2002.embed_thumbnail.jpg&amp;vw=512&amp;vh=288&amp;ap=0&amp;ti=13&amp;lang=eng&amp;introDuration=15330&amp;adDuration=4000&amp;postAdDuration=830&amp;adKeys=talk=frank_gehry_asks_then_what;year=2002;theme=the_creative_spark;theme=tales_of_invention;theme=architectural_inspiration;event=TED2002;tag=Arts;tag=Business;tag=Culture;tag=Design;tag=architecture;tag=creativity;tag=interview;tag=invention;&amp;preAdTag=tconf.ted/embed;tile=1;sz=512x288;" /><param name="src" value="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" /><param name="bgcolor" value="#ffffff" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="526" height="374" src="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" flashvars="vu=http://video.ted.com/talk/stream/2002/Blank/FrankGehry_2002-320k.mp4&amp;su=http://images.ted.com/images/ted/tedindex/embed-posters/FrankGehry-2002.embed_thumbnail.jpg&amp;vw=512&amp;vh=288&amp;ap=0&amp;ti=13&amp;lang=eng&amp;introDuration=15330&amp;adDuration=4000&amp;postAdDuration=830&amp;adKeys=talk=frank_gehry_asks_then_what;year=2002;theme=the_creative_spark;theme=tales_of_invention;theme=architectural_inspiration;event=TED2002;tag=Arts;tag=Business;tag=Culture;tag=Design;tag=architecture;tag=creativity;tag=interview;tag=invention;&amp;preAdTag=tconf.ted/embed;tile=1;sz=512x288;" bgcolor="#ffffff" wmode="transparent" allowscriptaccess="always" allowfullscreen="true"></embed></object></span></p>
<p><span style="color: #333333;"> </span></p>
<h3><span style="color: #333333;">19. Jessica Jackley: Poverty, money — and love</span></h3>
<p><span style="color: #333333;"> </span></p>
<p><span style="color: #333333;">Kiva.org partners philanthropists and lenders with impoverished and marginalized innovators to create some amazing, sustainable business opportunities. Here, one co-founder shares her experiences, philosophies and mindset shifts, hopefully encouraging entrepreneurial students towards social and economic justice.</span></p>
<p><span style="color: #333333;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="526" height="374" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="wmode" value="transparent" /><param name="bgColor" value="#ffffff" /><param name="flashvars" value="vu=http://video.ted.com/talk/stream/2010G/Blank/JessicaJackley_2010G-320k.mp4&amp;su=http://images.ted.com/images/ted/tedindex/embed-posters/JessicaJackley-2010G.embed_thumbnail.jpg&amp;vw=512&amp;vh=288&amp;ap=0&amp;ti=983&amp;lang=eng&amp;introDuration=15330&amp;adDuration=4000&amp;postAdDuration=830&amp;adKeys=talk=jessica_jackley_poverty_money_and_love;year=2010;theme=a_taste_of_tedglobal_2010;theme=rethinking_poverty;event=TEDGlobal+2010;tag=Business;tag=Global+Issues;tag=entrepreneur;tag=poverty;tag=social+change;&amp;preAdTag=tconf.ted/embed;tile=1;sz=512x288;" /><param name="src" value="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" /><param name="bgcolor" value="#ffffff" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="526" height="374" src="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" flashvars="vu=http://video.ted.com/talk/stream/2010G/Blank/JessicaJackley_2010G-320k.mp4&amp;su=http://images.ted.com/images/ted/tedindex/embed-posters/JessicaJackley-2010G.embed_thumbnail.jpg&amp;vw=512&amp;vh=288&amp;ap=0&amp;ti=983&amp;lang=eng&amp;introDuration=15330&amp;adDuration=4000&amp;postAdDuration=830&amp;adKeys=talk=jessica_jackley_poverty_money_and_love;year=2010;theme=a_taste_of_tedglobal_2010;theme=rethinking_poverty;event=TEDGlobal+2010;tag=Business;tag=Global+Issues;tag=entrepreneur;tag=poverty;tag=social+change;&amp;preAdTag=tconf.ted/embed;tile=1;sz=512x288;" bgcolor="#ffffff" wmode="transparent" allowscriptaccess="always" allowfullscreen="true"></embed></object></span></p>
<p><span style="color: #333333;"> </span></p>
<h3><span style="color: #333333;">20. Alex Steffen sees a sustainable future</span></h3>
<p><span style="color: #333333;"> </span></p>
<p><span style="color: #333333;">Whether economic, environmental or a combination thereof, sustainability exists as more than just another empty buzzword — it&#8217;s a business philosophy aimed at creating a healthier, equitable society. The more innovators and inventors apply sustainable initiatives and ideas to their practices, the more consumers will concern themselves with ethics and eco-friendliness in kind.</span></p>
<p><span style="color: #333333;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="398" height="374" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="wmode" value="transparent" /><param name="bgColor" value="#ffffff" /><param name="flashvars" value="vu=http://video.ted.com/talk/stream/2005G/Blank/AlexSteffen_2005G-320k.mp4&amp;su=http://images.ted.com/images/ted/tedindex/embed-posters/AlexSteffen-2005G.embed_thumbnail.jpg&amp;vw=384&amp;vh=288&amp;ap=0&amp;ti=74&amp;lang=eng&amp;introDuration=15330&amp;adDuration=4000&amp;postAdDuration=830&amp;adKeys=talk=alex_steffen_sees_a_sustainable_future;year=2005;theme=not_business_as_usual;theme=tales_of_invention;theme=what_s_next_in_tech;theme=inspired_by_nature;theme=a_greener_future;theme=design_like_you_give_a_damn;event=TEDGlobal+2005;tag=Business;tag=Culture;tag=Design;tag=Global+Issues;tag=Technology;tag=alternative+energy;tag=cities;tag=collaboration;tag=environment;tag=invention;tag=sustainability;tag=third+world;tag=urban+planning;&amp;preAdTag=tconf.ted/embed;tile=1;sz=512x288;" /><param name="src" value="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" /><param name="bgcolor" value="#ffffff" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="398" height="374" src="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" flashvars="vu=http://video.ted.com/talk/stream/2005G/Blank/AlexSteffen_2005G-320k.mp4&amp;su=http://images.ted.com/images/ted/tedindex/embed-posters/AlexSteffen-2005G.embed_thumbnail.jpg&amp;vw=384&amp;vh=288&amp;ap=0&amp;ti=74&amp;lang=eng&amp;introDuration=15330&amp;adDuration=4000&amp;postAdDuration=830&amp;adKeys=talk=alex_steffen_sees_a_sustainable_future;year=2005;theme=not_business_as_usual;theme=tales_of_invention;theme=what_s_next_in_tech;theme=inspired_by_nature;theme=a_greener_future;theme=design_like_you_give_a_damn;event=TEDGlobal+2005;tag=Business;tag=Culture;tag=Design;tag=Global+Issues;tag=Technology;tag=alternative+energy;tag=cities;tag=collaboration;tag=environment;tag=invention;tag=sustainability;tag=third+world;tag=urban+planning;&amp;preAdTag=tconf.ted/embed;tile=1;sz=512x288;" bgcolor="#ffffff" wmode="transparent" allowscriptaccess="always" allowfullscreen="true"></embed></object></span></p>
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		<title>“Groupon” FMCG Site denies takeover speculation</title>
		<link>http://yourhiddenpotential.co.uk/2011/10/03/%e2%80%9cgroupon%e2%80%9d-fmcg-site-denies-takeover-speculation/</link>
		<comments>http://yourhiddenpotential.co.uk/2011/10/03/%e2%80%9cgroupon%e2%80%9d-fmcg-site-denies-takeover-speculation/#comments</comments>
		<pubDate>Mon, 03 Oct 2011 14:05:19 +0000</pubDate>
		<dc:creator>Joseph  Ajilore</dc:creator>
				<category><![CDATA[Be Inspired]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[99p]]></category>
		<category><![CDATA[99p shopper]]></category>
		<category><![CDATA[99p wholesaler]]></category>
		<category><![CDATA[Equity Plus Partners]]></category>
		<category><![CDATA[FMCG]]></category>
		<category><![CDATA[Groupon]]></category>
		<category><![CDATA[Suleman Sacranie]]></category>
		<category><![CDATA[takeover speculation]]></category>

		<guid isPermaLink="false">http://yourhiddenpotential.co.uk/?p=12126</guid>
		<description><![CDATA[A rumour that a Cash &#38; Carry is working on a deal to buy 99p Wholesaler has been burning up the wires of Wholesale forums of late. Bloggers and journalists are suggesting that Booker Cash &#38; Carry is the company in question. The company, a major powerhouse in the industry currently taking over £600 Million [...]<p>If you like this post, why not stay updated to our contents as soon as they are published.
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]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-large wp-image-12128" title="99pwholsaler" src="http://yourhiddenpotential.co.uk/wp-content/uploads/99pwholsaler-1023x1010.jpg" alt="99pwholsaler" width="344" height="340" /></p>
<p><span style="color: #000000;">A rumour that a Cash &amp; Carry is working on a deal to buy <strong><a href="http://www.99pwholesaler.com/">99p Wholesaler</a></strong> has been burning up the wires of Wholesale <strong><a href="http://www.thewholesaleforums.co.uk/">forums</a></strong> of late.  Bloggers and journalists are suggesting that <strong><a href="http://www.booker.co.uk/">Booker</a></strong> Cash &amp; Carry is the company in question. The company, a major powerhouse in the industry currently <strong><a href="http://cachef.ft.com/cms/s/0/f1b5c50c-5b8a-11e0-b965-00144feab49a.html#axzz1Za2TpRBv">taking over £600 Million in online sales</a></strong> is said to have bought 99p wholesaler.</span></p>
<p><span style="color: #000000;">Suleman Sacranie has figured out how to inject hysteria into the process of shop keepers hunting the web, this resulting in speculation that the company has been taken over by various online forums. 99p Wholesaler represents what <strong><a href="http://www.groupon.co.uk/">Groupon</a></strong> did but in a totally different sector.</span></p>
<p><span style="color: #000000;">99p Wholesaler negotiates deals with manufacturers directly and by keeping their overheads to a minimum whilst passing on great discounts to their customers. Retailers can simply register on the website then receive a no-obligation e-mail every morning to highlighting Daily Offers that are available for just 24 hours. If they like the offer they can just order them there and then and they will be delivered directly to their door.</span></p>
<p><span style="color: #000000;">99p Wholesaler, a name following on from the company’s consumer site <strong><a href="http://www.99pshopper.com/">99p Shopper</a></strong> presents an online audience of Retailers &amp; Wholesalers with deep discounted products compared to their usual visit at the Cash &amp; Carry.</span></p>
<p><span style="color: #000000;">Unlike so many dot-com rockets, <strong><a href="http://www.99pwholesaler.com/">99p Wholesaler</a></strong> is a real business, occupying its own warehouse in Leicester, the company continues to build its database and raised investment from London based Private Equity firm Equity Plus Partners.</span></p>
<p><span style="color: #000000;">Suggestions that a bid of £10 Million and £20 Million have been denied and company has made a formal announcement that no such offer has been received, Atul Devani of Equity Plus Partners Said, &#8220;The Company has been receiving an unprecedented number of calls from the press and trade to confirm if the Company had been sold. We have invested in a dedicated and talented management team who continue to remain focussed on launching the exciting 2nd and 3rd phases of our business which will further enhance our offering bringing a greater number of suppliers and ranges of products and change the way business is done in this industry”.</span></p>
<p><span style="color: #000000;">There’s little doubt that Cash &amp; Carry competitors would be interested in nailing down an acquisition after <strong><a href="http://www.booker.co.uk/">Booker Cash &amp; Carry</a></strong> acquisition of <strong><a href="http://www.independent.co.uk/news/business/news/booker-makes-stock-market-return-in-blueheath-takeover-448220.html">Blueheath</a></strong>.</span></p>
<p><span style="color: #000000;">Suleman Sacranie, Managing Director also commented, “Our aim has not been to compete directly with these outlets that will often stock a higher range of products, but to quench the thirst of Independent Retailers to find deals at better prices, with the convenience of having goods delivered free, directly to their door. We aim to make that easier by providing a platform that makes these deals available directly to the retailer”</span></p>
<p><span style="color: #000000;">What 99p Wholesaler is clearly able to do is provide daily offers to an industry which is always after deals, with Cash &amp; Carry having to plan their offers and deals one year in advance it gives them a great edge over there competition.</span></p>
<p><span style="color: #000000;">Such a deal would put Cash &amp; Carry in the position of selling directly to Internet Users, in this case, trade days which are held by all wholesalers during the week. The market is expected to grow rapidly and is currently coveted by Booker but it is clear to see by bringing selected offers together 99p Wholesaler are able to beat the prices of their competition.</span></p>
<p><span style="color: #000000;">The acquisition talks come as 99p Wholesaler is developing a new version of its website to progress with Phase 2 and Phase 3 of the company’s portal.</span></p>
<p><span style="color: #000000;">99p Wholesaler model has caught on because it is improved on the idea of providing offers to customers that are always on the hunt for deals especially when an average shop keeper visits the Cash &amp; Carry 3 times a week the number of repeat visitors gives 99p Wholesaler an advantage.</span></p>
<p><span style="color: #000000;">In an interview, 99p Wholesaler founder and Managing Director Suleman Sacranie said he wouldn’t “comment on any speculation” about the company being sold.</span></p>
<p><span style="color: #000000;">The University Of Leicester drop out has clearly developed a concept that has got an industry used to stocking up there vans talking, question mark remains if the company decides to cash in or continue to develop what has become an industry game changer.</span></p>
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		<title>Catherine cook Sells MyYearbook for $100 Million</title>
		<link>http://yourhiddenpotential.co.uk/2011/07/20/catherine-cook-sells-myyearbook-for-100-million/</link>
		<comments>http://yourhiddenpotential.co.uk/2011/07/20/catherine-cook-sells-myyearbook-for-100-million/#comments</comments>
		<pubDate>Wed, 20 Jul 2011 20:24:06 +0000</pubDate>
		<dc:creator>Joseph  Ajilore</dc:creator>
				<category><![CDATA[Be Inspired]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[acquisition]]></category>
		<category><![CDATA[Catherine cook]]></category>
		<category><![CDATA[female entrepreneur]]></category>
		<category><![CDATA[myyearbook]]></category>
		<category><![CDATA[Quepasa]]></category>
		<category><![CDATA[social network]]></category>
		<category><![CDATA[Young Entrepreneur]]></category>

		<guid isPermaLink="false">http://yourhiddenpotential.co.uk/?p=11570</guid>
		<description><![CDATA[Catherine Cook, founder of MyYearbook sold her company today for $100 million. The news broke when the buyer, a publicly-traded Latino social network, Quepasa announced the acquisition. The deal is said to be $82 million in stock and the other $18 million in stock. The 21 years old who founded the company with her brother [...]<p>If you like this post, why not stay updated to our contents as soon as they are published.
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]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-medium wp-image-10738" title="Catherine Cook" src="http://yourhiddenpotential.co.uk/wp-content/uploads/Catherine-Cook-300x189.jpg" alt="Catherine Cook" width="300" height="189" /></p>
<p><span style="color: #000000;">Catherine Cook, founder of <a href="http://www.myyearbook.com">MyYearbook</a> sold her company today for $100 million.</span></p>
<p><span style="color: #000000;">The news broke when the buyer, a publicly-traded Latino social network, <a href="http://www.quepasa.com">Quepasa</a> announced the acquisition. The deal is said to be $82 million in stock and the other $18 million in stock.</span></p>
<p><span style="color: #000000;">The 21 years old who founded the company with her brother David when she was 15 had the idea of having a digital version of her yearbook and <a href="http://yourhiddenpotential.co.uk/2011/03/13/catherine-cook-often-described-as-the-female-mark-zuckerberg/">MyYearbook was born</a>.</span></p>
<p><span style="color: #000000;">The company now 6 years old has over 70 million users, and generates 1.2 billion monthly pageviews.</span></p>
<p><span style="color: #000000;">Geoff Cook, MyYearbook&#8217;s CEO and sibling of Catherine and David, wrote a letter to his 100+ employees:</span></p>
<p><span style="color: #000000;">&#8220;I don’t consider this an exit or the end. I consider it the end of the beginning, and I believe we have a lot more innovative products to create,&#8221; he says.</span></p>
<p><span style="color: #000000;">She is definitely going to have a very long summer break. We at YHP wish her the best.</span></p>
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		<title>Stuart Jolley, I am Wingman. Build the brand and they will come!</title>
		<link>http://yourhiddenpotential.co.uk/2011/06/05/stuart-jolley-i-am-wingman-build-the-brand-and-they-will-come/</link>
		<comments>http://yourhiddenpotential.co.uk/2011/06/05/stuart-jolley-i-am-wingman-build-the-brand-and-they-will-come/#comments</comments>
		<pubDate>Sun, 05 Jun 2011 13:03:24 +0000</pubDate>
		<dc:creator>Rishi Chowdhury</dc:creator>
				<category><![CDATA[Entrepreneurs]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Start-Ups]]></category>
		<category><![CDATA[Britain's Next Big Thing]]></category>
		<category><![CDATA[deodorising wipe]]></category>
		<category><![CDATA[King of Shaves]]></category>
		<category><![CDATA[Male grooming]]></category>
		<category><![CDATA[Stu Jolley]]></category>
		<category><![CDATA[Stuart Jolley]]></category>
		<category><![CDATA[Theo Paphitis]]></category>
		<category><![CDATA[uk startup]]></category>
		<category><![CDATA[Will King]]></category>
		<category><![CDATA[Wingman]]></category>
		<category><![CDATA[Young Entrepreneur]]></category>

		<guid isPermaLink="false">http://yourhiddenpotential.co.uk/?p=11409</guid>
		<description><![CDATA[Stuart Jolley is the founder of Wingman, a male grooming brand. The flagship product is a male deodorising wipe, which is already selling nationwide in Boots. The original idea for men&#8217;s hygiene wipes came while Stu was still a student. In the summer before his penultimate year at University, Stu was on a surfing holiday [...]<p>If you like this post, why not stay updated to our contents as soon as they are published.
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]]></description>
			<content:encoded><![CDATA[<p><span style="color: #333333;"><a href="http://yourhiddenpotential.co.uk/wp-content/uploads/Stuart-Jolley-founder-of-Wingman.jpg"><img class="alignnone size-medium wp-image-11410" title="Stuart Jolley founder of Wingman" src="http://yourhiddenpotential.co.uk/wp-content/uploads/Stuart-Jolley-founder-of-Wingman-300x162.jpg" alt="Stuart Jolley founder of Wingman" width="300" height="162" /></a></span></p>
<p><span style="color: #333333;">Stuart Jolley is the founder of <a href="http://www.iamwingman.com/wingman/">Wingman</a>, a male grooming brand. The flagship product is a <a title="Wingman Male Deodorising Wipes" href="http://www.iamwingman.com/wingman/2011/03/18/wipe/"> male deodorising wipe</a>, which is already selling nationwide in <a href="http://www.boots.com/">Boots</a>.</span></p>
<p><span style="color: #333333;">The original idea for men&#8217;s hygiene wipes came while Stu was still a student. In the summer before his penultimate year at University, Stu was on a surfing holiday with friends in France. They were in and out of campsites and found a lot of the time that the showers were not working.</span></p>
<p><span style="color: #333333;">&#8220;One of my mates…brought along a packet of pink baby wipes. You know, the  big, flimsy packs with the resealable opening &#8211; all of us were like,  &#8216;We&#8217;re not going to use those.&#8217; A couple of days in, all of us were  picking from them and they did a good job.&#8221; Says Stu.</span></p>
<p><span style="color: #333333;">Stuart&#8217;s idea was to create a version for men, brand it right and they will come. The wipes would be larger, have a more masculine smell and great packaging to make sure they last long and look cool. The Top Gun inspired Wingman brand is something that appeals to men straight away and was chosen because it’s always by your side.</span></p>
<p><span style="color: #333333;"><a href="http://yourhiddenpotential.co.uk/wp-content/uploads/Wingman-Product.jpg"><img class="alignnone size-medium wp-image-11414" title="Wingman Product" src="http://yourhiddenpotential.co.uk/wp-content/uploads/Wingman-Product-300x200.jpg" alt="Wingman Product" width="300" height="200" /></a><br />
</span></p>
<p><span style="color: #333333;">Using  his student loan, Stuart developed a prototype. He made an initial batch of 10,000 samples which he sold at festivals and nightclubs and even managed to send some over to British troops abroad. This gave him great feedback and a chance to see that there was a market for his product.</span></p>
<p><span style="color: #333333;">The 24 year old graduated from Cardiff University with a degree in Journalism, Film &amp; Media in 2009 and decided to go full time with Wingman after seeing early potential in the product. He also was working a deal to have the wipes stocked in vending machines, but this soon fell through. It did not defeat Stu though and by October his product was in 264 Boots stores.</span></p>
<p><span style="color: #333333;">He had applied to the BBC to a show called <a href="http://www.bbc.co.uk/programmes/b010twd7">&#8216;Britain&#8217;s Next Big Thing&#8217;</a> which was presented by Dragon&#8217;s Den star, Theo Paphitis. The programme followed several products from prototype to finished article on the shop floor. This gave Stu the opportunity to pitch his idea to Boots and boy did he take it.</span></p>
<p><span style="color: #333333;">Not too long later Will King founder of <a href="http://www.shave.com/home/">King of Shaves</a> back in the early nineties spotted the huge potential of the brand and decided to invest, <a href="http://blogs.shave.com/king/2011/05/wingmans_wingman_king_of_shave.html">securing 24%</a> in Wingman Products Ltd.</span></p>
<p><span style="color: #333333;">With festival season coming up Wingman will be there to make sure you never fly solo. Stu has built a great brand and I think this will see his products fly off the shelves and it holds the company in good stead for the future as they extend there product range across the male grooming industry.</span></p>
<p><span style="color: #333333;">&#8211;<br />
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