It was back in the Summer of 2010 when I had just finished the first year of my BA Hons degree in Media and Communications at Birmingham City University, that I had the idea for my business. As a vegetarian I and had become increasingly concerned by some of the ingredients in many well know High Street beauty products and cosmetics. Animal fats, crushed beetles and pig placenta are common ingredients as well as harsh alcohols. These ingredients are used predominantly because they’re cheap and they’re used as fillers but are clearly not ethical or good for the skin.

Over the summer I started to research halal products as I found their stringent criteria matched my own beliefs. I then found that actually there was a demand for these products not only from the Muslim community but also from vegetarians and vegans. In Islam, ‘halal’ means permissible or what is allowed in the Muslim faith. Where beauty products are concerned animal ingredients, animal testing and haram alcohol is forbidden. Halal certification is a strict process whereby the products are tested and certified halal meaning they comply with Islamic law. I was convinced that there would be a demand for these type of products.

Initially I was going to run the business online and thought that maybe I would be able to combine business and studies. One day whilst shopping, I came across a very small but perfectly usable unit in The Pavilions Shopping Centre in Birmingham. The unit had been empty for many years basically because it was too small for most businesses. I managed to get the unit at a very good price and with the help of friends and family painted it and did it up myself to keep costs as low. I soon realised that I had created something very special and was determined to dedicate all my time and energy into the business in order to give it a chance to grow.

There’s no way I could have combined both the business and studies so I made a choice and put my degree on hold. I believe I made the right decision and I found that I had learnt many useful things on my degree course that were very much transferable to the world of business, so my studies were certainly not a waste of time. At first there were so many new things that I had to get to grips with. Everything seemed so confusing; corporate tax, vat, rent and business rates, importation duties, my head used to spin with it all. As time went on though, I did plenty of research and sought advice from people like business link and my local chamber of commerce and things became a lot clearer. Everything in business is a learning curve and every day presents new challenges and obstacles to overcome. Pure Halal Beauty is a unique concept and the first store of its kind that sells solely halal certified beauty products.

When our store first opened in December 2010, we received a lot press features and articles from around the world from national press, international press, local press, bloggers and we were even on television.

As the months went by I realised that some products although they are halal are not particularly natural with regards to their ingredients. I knew we could improve on the products that were available which is when I decided I wanted to create my own natural, halal collection that was completely ethical and eco-friendly.

In the Autumn of 2011, just before we reached our 1st birthday, we launched The PHB Collection- the worlds’ largest range of natural, halal and vegan beauty products. The collection includes, skincare, body care, hair care, cosmetics and men’s and baby products also. Most of the collection is made by hand in the UK, and our packaging is 100% recyclable.

I am incredibly proud of the PHB collection and we have had some amazing reviews and feedback about the quality and efficacy of the products. We did a lot of research before finding a manufacturer that we were happy with and who could offer us what we needed with regards to the ingredients and ethical stance of the products. I didn’t want to use any chemicals, parabens or petro chemicals which are common ingredients in many beauty products, mainly because they’re cheap. We researched and selected ingredients that are gentle, natural and effective. For example rosewood, gardenia and rosehip have some fabulous anti-aging properties, so we use these in our Elixir of Youth range. Whilst ingredients like grape-seed, rose and aloe-vera are used in our Pure & Natural range for Very Sensitive skin because they’re incredibly kind to skin. Also it is important to me that none of our products or ingredients are ever tested on animals or contain any animal ingredients. The halal certification and vegan society registration serve to add extra assurances to my customers.

Since the release of the PHB collection we’ve been inundated with interest from around the world and had a number of exciting opportunities. We’ve had a lot of enquiries about potential distribution and franchise opportunities in the UK and Internationally – so this is something exciting that we are exploring. We hope to expand our number of store in the future also, as we are constantly getting calls from customers who can’t wait for us to open up shops in London, Manchester, Leeds, Bradford etc. So overall 2012 looks like being a very busy and exciting year for Pure Halal Beauty!

For more information visit: http://www.purehalalbeautyproducts.co.uk/
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I recently had the opportunity of interviewing an upcoming entrepreneur. Churchill Nanje Mambe is the founder of Njorku - a job search and career platform for Africans world wide.

This is what we talked about.

Hi Churchill, great to have you on YHP, how are you doing today?

I am doing fine though a little sleepy didn’t have enough sleep last night.

Can you give us some background information about yourself?

I am Churchill Nanje a Cameroonian software developer turned entrepreneur based in Buea, Cameroon. I have been doing software and web related business for the past 8yrs.

So Churchill, tell me about yourself growing up? What was your ambition? Were the entrepreneurial – making a quick buck type?

Growing up I have always been the inquisitive type and I always wanted to know how everything works. My dad was a scientist (Civil Engineer) and my mom is a midwife which means I have always been surrounded by sciences and science inclined conversations. My ambitions have always been to do great things in my community and set examples for others. So my drive is mostly doing amazing things that will push the people around me to wonder and also try to do similar.

Let’s talk about your latest startup, Njorku, how did the idea come about?

Njorku was born out of frustration. I have been trying to employ and keep great talents in my ventures but the solutions available for me to do this easier and faster where nonexistent so I decided to fill the void and develop tools that will help job seekers and employers find just the best match including me.

That was not the only reason as the high rates of unemployment in Africa has been a great catalyst in the Njorku journey.

What is Njorku?

Njorku means elephant in my native language (Dikome Balue, Cameroon) but Njorku.com is a job search and career platform for Africans world wide. Its a platform that will host a series of technologies (web, mobile and enterprise) to help the job seekers and employers relating to Africa.

How have you been able to finance the business so far?

Njorku was initially self funded then I brought in a co-founder Betrand Kima based in Baltimore,MD. Who has been financing alongside me till we have successfully raised seed funding from Tchepannou Inc in Canada. So right now we got seed funding covering the servers, marketing and technology.

What’s your business model?

Our business model is a mixture of alot of things and there is no clear cut model right now we will try a couple of things which we are doing right now and by 2013 we sure will be making some profit. For now I can say our model is based in HR solutions, Hr services, subscriptions and advertising.

Is the business profitable?

Njorku is 9 months old and its not yet profitable but it shows alot of potentials

What has been some of the most crucial things you have done to grow your business?

I have spent sleepless nights brainstorming on options
I have written codes for long hours (16hrs) nonstop without a break or food (sort of fasting )
I spend a minimum of 2hrs every morning pondering about Njorku and every step that has to be taken and analysing steps and errors.

What three pieces of advice would you offer entrepreneurs starting out today?

Research is very important
Devotion, persistence and strong belief in yourself and your ideas
Marketing is as important as programming and even more important when starting up but less when growing.

What plans do you have now to expand your business further?

We plan to take the business into every African country and serve millions of job seekers and thousands of employers within the next couple of years

Search Engine Optimization is the way for businesses to be found online. Search engines use complex algorithms to determine what websites should correspond to the search queries users type in. Cracking the search engine code is extremely difficult, however, the whole idea is that the most relevant website always wins. If a company can become the most relevant website in its field, then it doesn’t really need to crack the code. Here are some powerful tips to help boost a company’s website’s relevancy.

Social Media & Buzz Generating

Social media/online marketing (finding an online/social presence and also branding a name for your company through marketing) provides a business with an approachable voice. It’s difficult for a company to get conversation going on a website. But conversation is easily created on a social media platform. In fact, that’s the point of social media. In respect to Search Engine Optimization, social media helps a company extend its reach. By reaching out and eventually funneling users to their sites, companies are carving out a bigger presence for themselves on the Internet. Social media also creates buzz. You want your brand to be discussed as many times as possible across the Internet.

Community Building & Traffic

Connecting directly to other, relevant places is extremely beneficial for Search Engine Optimization. When you link to powerful places on the web, then you get some kickback from their success. The deals website Tanga.com is a good example. They have an affiliate program. If users promote and link to Tanga, then they can benefit from Tanga’s page ranking as a deals and online coupon website. Users should also be interested in guest posts. If a blog owner gets to post somewhere else then they will surely put a link on their blog. This creates a bridge between the two sites and they can share relevant traffic. Having a popular site will boost your reputation with search engines and help your page’s ranking.

Clout Creation & Focus

No website can be relevant for everything. It’s necessary to focus your content so that a search engine can easily identify how to rank it for certain topics. Instead of a myriad of words, make sure you limit your work to a few themes. If your goal is to show-up when someone searches for “pocket watches” then topics surrounding pocket watches, links to pocket watch-relevant websites and the phrase “pocket watches” should all appear on your site very frequently. Use social media and strategic linking to further build your reputation as an expert on your subject matter.

Putting a lot of energy in one direction should help your website to drift from the pack as an authority on the topic. If a particular page seems to be the hub for all things “hub caps” then it will turn up at the top of the page when someone searches “hub caps.” It can sometimes seem repetitive to continually push the same idea, but brand consistency will only help your reputation as an expert.

Combining all three of these techniques will help a business to harness a relevant website. If a business chooses what it wants to rank for, and really pursues becoming an authority in that niche, then it can certainly boost the company’s ranking on search engines. There are also many SEO firms that can provide this service.

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Written by Holly Watson

ROCKTAILS is a premium frozen cocktail, sold ambient and frozen by the consumer. It is created for 20-35 year old females who entertain more and more at home, but can’t get access to convenient, bar quality cocktails.

Background

Naomi and her co-founder Helen both left uni and moved to london to work. Naomi worked for an FTSE company while Helen worked for AISEC.

After spending time in the corporate world , Naomi decided to leave her company to find something she was more passionate about.

Helen long year’s sabatical came to an end and instead of going through the corporate route, she decided she wanted to do something much more fulfilling.

The co-founders who initially met through a leadership development organisation AISEC were set for the next adventure.

The Idea

After spending their fair share of time in cocktail bars, they realised it was much more complicated to re-create the bar experience especially when it came to house parties or cook-up for friends.

The ingredients were expensive, it was time consuming and no-one wanted to miss out on the party preparing cocktails.

They kept waiting for someone else to spot the opportunity and create the service. For years, nothing happened until Naomi decided to plan a summer money spinner and instead of selling alcoholic slush puppies, they decided it was time to put their passion to action and create the cocktail and since then, the idea has blossomed.

At the end of August, the two co-founders decided to move out of london and work full-time on their startup, after weeks, weekends and evening planning the business whilst also juggling their full-time jobs.

On 7th Spetember 2010, they opened their makeshift office in Cardiff and the rest now is history.

The company won the Wales ‘The Pitch’ Heat and are also nominated for Venture Candy Metro Advertising Award, as well as being in the last 5 for Startup Britains MAA Marketing Award.

Glenn Shoosmith is the founder and CEO of BookingBug, an online booking and reservation system for small businesses.

Companies can use the system to share availability of services with it’s customers and take bookings online. Options can be customised for the type of serviced offered, availability can be shown by the day, week, hour, class, event or course. The system updates in real-time and has the options of a widget that can be shared and published via blogs, social media and affiliates.

Glenn founded BookingBug back in 2008 with the goal to revolutionise the booking and reservation process for SMB in the services sector. Glenn wanted to make it easier for a small business to fill it’s available slots, thus be more cost effective and efficient, but also help the customers by allowing them to easily see availability and book services there and then.

BookingBug used the embeddable booking widget to partner with affiliates who help open up the reach for businesses. This adds value for the customer who gets the bonus of added convenience for customers, while providing more traffic and therefore more conversions for the business.

Glenn is a software developer and has worked at many large companies before including Bank of America, CNBC, Reuters and most recently RBS who he left to start BookingBug.  It can often be hard to leave a good job and risk it all to start your own business, but the rewards can be far greater. As well as the opportunity to make more money, the fact that you can work on something you are passionate about and make your own decisions, work your own hours, that’s the main attraction.

Earlier this year BookingBug secured investment of $350,000 from a group of angels. Glenn notes that it’s “only a small round but it’s designed to pursue more aggressive growth.” Glenn hopes this round can take the company to the next level and prepare for a larger round of funding in the future.

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Do you need a degree to be an entrepreneur or is it something your born with? Or is it a bit of both? Some of the most famous entrepreneurs to date started their companies while at university. It’s not essential you wait till you get your degree and you will probably learn more by doing.

So who has built a successful company from their dorm room? Well I’m sure Mark Zuckerberg will be first to  spring to most people’s minds these days. But there have been many, so read on to see 10 great dorm room success stories.

1.) Mark Zuckerberg

Lets start with the obvious. In 2004 Zuckerberg created Facebook from his dorm room in Harvard. Facebook started of as just a Harvard ‘thing’ but as it rapidly grew Mark decided to drop out of Harvard and move to Palo Alto, home of silicon valley.

Facebook has gone on to become a regular part of our daily lives. Currently the site has over 600million users and is valued at around $50billion.

2010 even saw the release of the film ‘The Social Network’ based on Mark Zuckerberg and the creation of Facebook.

2.) Bill Gates

Bill Gates the founder of the most well known computer software company Microsoft. Gates, synonymous with the tag of richest man in the world, created Microsoft in 1975 at the age of 20. Earlier that year gates and school friend Paul Allen saw the release of the MITS Altair 8800 based on the Intel 8080 CPU and were inspired to start their own software company.

At the end of 1975 Gates took a leave of absence from Harvard, to work on Microsoft full time, never returning as a student.

At the close of 2010 fiscal year, Microsoft had $62.48 billion in net revenues and $18.76 billion in net income for the 12-month period

3.) Michael Dell

Michael Dell was a pre-med student at the University of Texas when he started Dell. In 1984 with $1000 and an idea he founded Dell. Starting at the university he attended he worked upgrading computers in the labs before applying for a vendor license so he could win bids on contracts for the State of Texas. He would go on to win these bids by not having the overheads of a store.

By the age of 27, Dell was the youngest CEO to have his company listed in the Fortune 500 corporations. Soon after in 1996 Dell started selling over the internet and not long after that were raking in over $1million in sales every day. In 2010 Michael Dell’s net worth was an estimated $14billion.

4.) Jerry Yang and David Filo – Yahoo!

Yahoo founded by Jerry Yang and David Filo in 1994 was the worlds biggest web directory/search engine before Google came along. The site, started by two electrical engineering graduate students at Stanford University grew rapidly during the Dot Com bubble, but struggled after the bubble burst.

Yahoo diversified it’s offering becoming a web portal and and his recognised as a leading online brand.

5.) Larry Page and Sergey Brin – Google

Sergey Brin graduated with an undergraduate degree in computer science from University of Maryland. After graduation, he moved to Stanford to acquire a Ph.D in computer science. There he eventually became friends with Larry Page, initially they didn’t particularly like each other.

They crammed their dormitory room with inexpensive computers and applied Brin’s data mining system to build a superior search engine. The program became so popular at Stanford that they decided to suspend their Ph.D studies to start up Google in a rented garage. In fact Sergey is still officially on leave!

6.) Shawn Fanning – Napster

Shawn Fanning founded Napster with his business partner Sean Parker in May 1999. Prior to it’s launch Shawn spent 4 months coding Napster, an online programme that made it easy to share and download music. Before it was shut down in 2001, it gained huge notoriety after becoming the target of many music industry backed lawsuits due to the P2P (peer-to-peer) nature of. Napster was the first massively popular free file sharing programme and has returned today as a legal paid service.

Shawn was studying at Boston’s Northeastern University at the time and was just getting into programming in his spare time. Within two years Napster had 80 million registered users.

7.) Matt Mullenweg – WordPress

Mullenweg was a 19 year old freshman at the University of Houston when he developed WordPress, back in 2002.

WordPress, has become the blogging service that most serious bloggers turn to. In fact this site has alot to thank Matt for as well. WordPress is currently used by 13% of the 1,000,000 biggest websites and has been downloaded almost 13 million times.

WordPress is continuously growing at a fast pace with Open source software being a large part of WordPress’ success.

8.) Paul Orfalea – Kinko’s

Paul started Kinko’s in 1970 while studying at the University of Southern California where he graduated from a year later. He started up his company from a 100 square foot space, on the University campus. His idea for Kinko’s, a photocopy chain, came after encountering a copy machine in the university library.

The company name came from a nickname he got while he was younger. He was called Kinko due to his curly red hair.

In 2000 the company was bought by FedEx for $2.4billion and it’s name became FedEx Office.

9.) Fred Smith – Fedex

FedEx it self, although not created while Fred Smith was a student, came from an idea he had while at Yale. In fact while an undergrad at Yale Fred wrote the FedEx concept in a term paper. The concept became reality in 1971 making a profit 4 years later and expected to see profits of $1.6billion in 2011.

Fred joked that this all came from what was probably a ‘C grade’ paper.

10.) Todd Krizelman and Stephan Paternot – TheGlobe.com

What was one of the fist social networks well before Myspace and Facebook, Todd Krizelman and Stephan Paternot founded the internet startup in 1994. Although it has since ceased operations as of 2008, TheGlobe posted the largest first day gain of any IPO when it went public on November 13, 1998.

The founders were undegrads at Cornell when they came across a primitive chatroom on the uversity networks. After TheGlobe.com issued its IPO the founders, 24 at the time, were thought to be worth about $100million each. This was the peak for the pair and after that it was all down hill.

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28 year old Tim O’Shaughnessy founded LivingSocial in 2008 and although originally Facebook app developers, they soon moved into the online daily coupon industry. Social buying has gained notoriety over the past year with the huge coverage gained by LivingSocials rivals Groupon.

Groupon who recently turned down a $6billion offer from Google, has seen massive growth over the last 18months and Tim wants to see the same happen at Groupon.

Tim estimates that, together, the two companies own 98 percent of the market.

LivingSocial only moved into the market after acquiring a company called ‘Buy a Friend a Drink.’

“We worked with beer, wine, and spirits companies and partnered with restaurants to give people coupons for free drinks,” says Tim O’Shaughnessy.

Last week LivingSocial saw a huge spike in traffic. Why? Well it was due to e-commerce giant Amazon. Last month in a strategic move, Amazon invested $175million in LivingSocial in an effort to counteract a potential Google-Groupon combination. Last week, LivingSocial offered 50% off on Amazon.com, which led to 1 million Amazon vouchers being sold. It was the biggest group-buying deal in history.

They may still have a way to go to get to the level of Groupon but they are certainly one to watch out for and hope that last weeks traffic boost can help push them up a level.

They also have a Unique Selling point that will help them. Unlike Groupon, LivingSocial does not need a minimum number of people to purchase a coupon before the deal is activated. Instead it offers an incentive for its 85 million users to spread the word.

“When you buy the coupon, we sent you a custom link and if three people buy off your link, then your purchase is free,” explains O’Shaughnessy

Everything You Need to Know to Start and Run a Successful Online Business

Google!

Yes you guessed it (Although the picture did give it away), Google topped the chart with 10 venture backed acquisitions. Twice as many as runner up Facebook. They may not have got Groupon, the one that got away, despite a $6billion bid, but they did manage to acquire AdMob Inc the mobile ad network for $750 million.

Google move up to top top spot after finishing in 3rd in 2009 with three deals. Facebook will look to catch up with Google in 2011 after raised hundreds of millions of dollars from Goldman Sachs. I can see them overhauling Google very soon.

Google is also the 4th most-active acquirer between 200 and 2009 with 25 deals. Cisco Systems Inc still lead the way there despite only making three acquisitions in 2010.

Zynga Game Network made it into 4th on the list with four acquisitions. Oh and they are only four years old as well.

To see the full list and find out more about Google’s acquisitions take a look a look at the Wall Street Journal Article.

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I remember exactly where I was during my first phone call with my current business partner, except, back then his name was simply a signature on an email. It was July 2009, and I was outside the IT buildings at the University of St Andrews, surrounded by glorious sunshine. I was pacing back-and-forth, thinking-on-my-feet, answering questions and firing an equivalent amount back his way – it was a job interview, for the truly glamorous role of “seed planter.” I kid you not. Yet, in a roundabout way, it was this very conversation which planted the seed for the business I’m currently running…

Suffice to say it went well, and I was set to plant seeds for the rest of summer, which, in laymen’s terms, means I’d successfully landed the business development enternship at CURB Media. Perhaps you’re sat there thinking entern-what? CURB-who? Or maybe both – let me fill you in.

Enternships.com is an organisation which aims to provide would-be-entrepreneurs with opportunities to do internships in enterprise, hence the amalgamated name. Ultimately, they seek to pair those who want to run their own business one day with those who are already doing just that. It’s an incredibly powerful concept, and one that especially rings true in my case. Those who entern are promised an irreducibly immersive experience into the world of start-ups, thrown in at the deep end and required to learn the ropes at an exceptional pace. Mine did not disappoint.

CURB is the world’s first natural media company, which means they provide advertising and marketing solutions that are completely sustainable and environmentally friendly. For example, they might make a billboard out of moss; create entire campaigns from sand/snow/wood/crops; or hand-paint the artwork for one the biggest computer game launches of the year in bio-chalk on a 50ft canvas outside Europe’s busiest shopping centre – the latter of which they did just the other week.

The enternship at CURB constituted my penultimate year summer, and I worked directly alongside the founder, Anthony Ganjou, as part of a small (but super) team. From day one I was right in the thick of it, and by the end of my three-month role I’d done almost everything and anything you could hope to complete during a placement, and more. Liaising with clients, handling accounts, developing creative, overseeing campaigns, pitching to agencies, business development, social media – it really was an unprecedented level of involvement. Furthermore, I was also tasked with instigating an entirely new type of media to add to their portfolio, and my response was a glow-in-the-dark advertising solution, made possible by bioluminescent fungi. This featured on Springwise and TrendHunter, and catalysed a fair bit of press for CURB… However, Autumn came, and although I was at the height of my involvement, I inevitably returned to university for my final year of academia.

Ten months flew by, and before you can say 1st-class-MA-in-business-studies I was a fresh faced graduate ready to take on the world. But where to begin? Well, I’d always loved the diagonal-thinking mentality of advertising, so off I plodded in that general direction. Long-story-short, I landed a spot on the graduate summer scheme at TBWA\, who (1) I’d been in to see before on behalf of CURB, and (2) loved the fact I’d been so heavily involved in the media world because of my intensive enternship. Good times.

But here’s where the magic happens.

Being the friendly type, I dropped Anthony a call during my time TBWA\ and we decided to go for coffee. Sat there, cappuccinos in hand we mused upon many things, bouncing endless ideas back-and-forth… That is, until we stumbled into the topic of cycling, and the new cycle hire scheme that had landed since my last visit… And then, right before our very eyes, a car skidded to a halt in an attempt to avoid a mal-equipped cyclist – without a light, helmet or reflector in sight. Fortunately all parties were fine, but as the screech of tyres on tarmac resounded around us, the idea behind PleaseCycle was born.

PleaseCycle seeks to provide companies with the products/services required to inspire cycling within their organisation. By providing the necessary equipment/training/maintenance in a very simple and easy-to-grasp package, we help businesses become more sustainable, healthy and productive from the inside out. We love the idea of delivering results on a triple-bottom-line basis (profit / sustainability / social), all as a result of cycling.

We’re set to launch over the New Year, and I will once again take up the role of “seed planter,” except now it will be on behalf of my very own company. I will undoubtedly engage in many a phone call with Anthony, but this time I’ll be in London, surrounded by snow, pacing back-and-forth, thinking-on-my-feet, answering questions and firing an equivalent amount back his way – running a business.

From Entern to Entrepreneur, in four seasons.
Ry Morgan

Jason Trost and Hunter Morris got together in 2008 to set up a company, Smarkets which would provide users with the simple and social way to bet on sport, TV shows and politics. The new company which the two wanted to set up would bring new highs to the world of betting allowing its users and fans to set their own odds and bet against each other.

The website allows users to bet on any events that they like including politics, sports matches and even the general elections that were held in Britain earlier this year.

‘Around the time of the General Election we created several political betting markets which really took off. Since then we’ve been discovering that there is a huge appetite for betting on politics and current affairs, which we’ve been quick to capitalize on,’ said Trost.

After graduating from North Western University with a degree in Computer Science, Jason went ahead to become an application developer at UBS’s Global Asset Management based in New York where he focused on innovative web technologies. He founded internet start up Decipher, a consumer medical website which was later sold to a private sector.

Jason next joined UBS in March 2005 to gain corporate banking experience. He worked for two years in Global Asset Management, designing and implementing proprietary software to assist in day-to-day trading operations. His co-founder on the other hand Hunter Morris was born in Northern Texas but is currently residing at London. Hunter was a senior software engineer at Wolverine Trading where he was responsible for developing market making systems and trading infrastructure for the company’s trading desks before he co-founded Smarkets with Jason.

Smarkets have had tremendous success over the years preceding its foundation, online gambling audience gas grown by over 3.2 million people, an increase of 40% compared to 2008 when the website was started. It now makes about £20,000 per day.

Smarkets was unveiled as a finalist at the Start ups Awards 2010 in the ‘Angel/VC-backed Business of the year’ category. The award ceremony held on 2nd December 2010, showcased the best new business in the UK.

Written by Christine Maema