Press Play Productions a private company categorized under Motion Picture Producers and Studios, located in New York, was founded and created by young entrepreneur Jenna Arnold.

Jenna was inspired after a trip to Mexico when she was just 13 when the bus she was in had to stop abruptly because a man in a wheelchair was passing by, there was no platform available for the man to go easily on. Touched by this she thought why anyone had not done something about it yet it seemed simple enough to do.

She then developed the interest to reach all people and educate them about social welfare of people in less developed countries. She knew that the only way she could reach a large number of people with her message was through media at the same time she needed the flexibility of her own company to produce things how she wanted. She then joined university where she enrolled in media classes and upon graduation went to work with the UN.

After working in the education system and the United Nations Jenna started her own company, Press Play Productions. The company focuses on developing innovative multi-platform content to inspire global awareness among youth and their participation in social causes. With offices in New York, Los Angeles and the Middle East, Press Play reaches this key audience through educational and entertaining film, television, online programs and academic material that bridges the gap between the classroom and pop culture.

This attitude is what led her to success on numerous projects most notably “Exiled” which was sold to MTV and is now airing in over 100 countries.

In the Summer of 2008 Arnold produced and assisted in the development of the first Dubai Documentary Film Festival: Pulling Focus. The symposium provided young filmmakers from the region the skills and tools required to tell their stories through a documentary lens. In addition,  Arnold was the youngest American to work at the United Nations serving as a Media and Education Specialist where she created multi-platform programming that co-branded the UN with Fortune 500 companies, reputable celebrities and international institutions.

While at the UN, Arnold was a Producer for the Diary of Jay-Z: Water for Life, an MTV program that focused on the lack of accessible and safe drinking water around the world. She also brought the celebrity- studded What’s Going On? Showtime network series into classrooms making it the second best-selling education product nationwide. Arnold has extensive world knowledge having taught in 13 countries and authored 15 different curricula about global topics. She graduated top of her class from the University of Miami with an honors degree in Education and Astro-Physics. She received a Masters in Education from Columbia University with a focus on developing education systems in post conflict and emerging conflict regions.

Her advice to young entrepreneurs, ‘Do something that has not been done yet. You can sit there and say I’ll make a TV show or something. but what is the next twitter? It’s a crazy idea but you have to set yourself up for success.’

Written by Christine Maema

How to be a Social Entrepreneur: Make Money and Change the World

Although i am just about to start reading the book, i can believe how fast it has taken them to start filming the movie for the book, not that it matters, because at the end of the day, i will watch the film when its out, justin timberlake is also involved, so what is there not to be excited about.

Jesse Eisenberg Says ‘The Social Network’ Isn’t Just About Facebook
The actor, who will play Mark Zuckerberg, explains the drama of the Web site’s inception.

Last week, we learned that Jesse Eisenberg had been cast to play Mark Zuckerberg, the co-founder of Facebook, in the upcoming film “The Social Network.” Already the actor is facing a frequent question: How do you make a compelling story about a social-networking site?

“People have asked me, is it, like, a three-hour movie just on the Web site?” he said at a recent interview to promote his latest flick, “Zombieland.” “No, no, no, it’s a very methodical retelling of this interesting story.”

The story, based on Ben Mezrich’s recently released book, “The Accidental Billionaires,” is about Harvard students Zuckerberg and Eduardo Saverin and their quest for social acceptance at their school. Saverin chose to try to get into one of the elite Final Clubs. Zuckerberg hacked into Harvard’s computer system and created a database that rated every female student on campus. Though he was almost kicked out of school, it was from this that the framework for Facebook was born.

“The great irony is that while Facebook succeeded by bringing people together, its very success tore two best friends apart,” reads the summary of “Accidental Billionaires” summary on Mezrich’s site.

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The Shell LiveWIRE Young Entrepreneur of the Year Award 2009 will open for entries on 1st July.

Applications from across the UK will be invited through our website, and the top prize will see one lucky winner win £10,000 plus potentially a lot of national press and media attention.

This year we are going to celebrate the award with an exciting event in London called ‘Shell LiveWIRE LIVE’ in late October where we will be inviting a host of young entrepreneurs to join us along with some famous faces to run workshops and speak throughout the day.