• If you own a business and most of your income relies on selling products or services, you are no doubt in panic mode right now since very few sectors are truly “recession proof”, as the popular sales term of today implies.
• Some marketing experts say that financial hard times are one of the best periods to take your business to the next level. While one’s initial response to a deep recession may be to cut spending on advertising, in fact it may be better to increase spending and get more creative. It is also crucial to keep developing and innovating, since it will be harder to make that sale than it was during times of economic prosperity.
• The world does not stop because there is a recession, it keeps on moving, and you want to be in the best possible position increase revenue when the clouds finally do dissipate. The most successful business people know this, and they are the ones to emerge even stronger after the smoke clears and things are back to “normal” again.
• True, it may take us a lot longer than we’d like to get back to that place of prosperity but when we do there will be some sweet rewards for those who not only hung on, but also kept innovating, developing, advertising and selling through it all.
• One of the best ways to drum up more business, whether you are in a service business or good business, is to aggressively advertise specials or discounts. If you don’t have the funds to go for the more expensive advertising avenues, then get creative and think of ways to advertise and get the word out for free or for an exchange of services.
• At ILSG2010 (Innovation, Leadership, SALES and Growth in 2010) you will see a whole day dedicated to High performance selling tough markets. It will give practical and proven techniques to improve sales in the recession. Our Keynote speaker is world renowned Sales guru Brian Tracy.

• The recession is call to regroup and go back to the basics of business, one of which is sales and mastering sales in a recession will mean greater profits in the boom, which will inevitably return as the economy is cyclical in nature.

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